Full-System Approach: Your Roadmap to Global Expansion
I help Taiwanese businesses scale internationally with my Full-System Approach—an end-to-end marketing funnel that connects you directly to global customers.
About Me
From Finance to Digital Marketing
I’m Linc, a global expansion strategist under the brand Maketingo, where I help businesses grow globally. But my path here wasn’t exactly a straight line.
I earned an undergraduate degree in Business and Economics in the United States, followed by an MBA in International Business from Taiwan.
My journey into the professional world began in finance, where I immersed myself in financial analysis, project valuations, and building complex models. I loved the challenge of analyzing numbers and developing strategies that helped businesses operate efficiently.
But the more I dug into the numbers, the more I realized something crucial:
That realization was a turning point. I decided to pivot my career toward marketing—the very function that drives sales and fuels business growth.
From SEO Specialist to Full-System Digital Strategist
The Frustration of Fragmented Marketing
I started my career in digital marketing as an SEO specialist, driven by the belief that ranking high on Google was the key to success. And I was good at it—really good.
I mastered the art of keyword research, on-page SEO, link building, and technical optimization. I watched my efforts push websites to the top of search rankings and drive massive traffic growth.
But something wasn’t right.
Despite my SEO success, I noticed something frustrating—the businesses I worked for weren’t seeing the revenue growth they expected. The numbers looked great on paper, but the bottom line barely moved.
Why? Because SEO wasn’t working in sync with the rest of the company’s marketing efforts.
The Pain of Disconnected Marketing Efforts
I saw the same problems over and over again:
It became painfully clear: Even the best SEO efforts are worthless if the rest of the marketing strategy isn’t aligned.
I felt trapped. No matter how well I executed my SEO strategy, I was hitting a wall—one that I had no control over as a specialist in just one area.
I knew I had two choices: keep optimizing SEO and watch businesses struggle—or find a better way.
The Full-System Approach
That’s when I had my “aha” moment.
Instead of focusing on just one piece of the puzzle, businesses needed a full-system approach.
Success happens when everything works together—when SEO, website UX, paid ads, and social media efforts are integrated into a complete, structured strategy.
That was the missing piece.
This realization led me to stop thinking like a specialist and start thinking like a growth strategist.
Mastering the Full-System Approach
I made a bold decision—to master digital marketing holistically and develop a comprehensive system that actually drives business growth.
I spent years learning, testing, and refining skills beyond SEO:
This wasn’t just about learning new skills. It was about building a repeatable, scalable system that businesses could use to consistently grow their international customer base.
I didn’t want to just offer services. I wanted to offer a solution.
Helping Businesses Scale with the Full-System Approach
Once I applied my Full-System Approach, the results were undeniable:
The businesses I worked with weren’t just ranking on Google. They were seeing real, measurable growth.
From SEO Specialist to Full-System Growth Strategist
I no longer see myself as just an SEO expert, PPC expert, or website strategist.
I see myself as a business growth strategist who helps companies unlock international markets with a structured, full-system approach.
Because fragmented marketing doesn’t work. Businesses don’t need isolated services—they need a complete system that drives results.
That’s what I do.
Why I Created Maketingo
I built Maketingo to help businesses stop wasting money on disjointed marketing efforts and instead, use a proven system to grow globally.
What’s Holding Your Business Back from Global Growth?
Let’s rethink common assumptions and explore what actually drives sustainable global success.
Let’s rethink common assumptions and explore what actually drives sustainable global success.
🚀 Is a Full-System Approach Really Necessary?
"SEO, PPC, and social media should be handled separately. I already have different agencies managing each part."
- Why They Believe It:
- They’ve been taught to see digital marketing as separate disciplines instead of an interconnected system.
- Their past experiences with SEO, paid ads, or social media marketing agencies have reinforced the idea that these efforts are standalone strategies.
- They assume that having multiple experts in each area ensures better results.
🔥 The Reality Check:
“I used to think the same way when I worked as an SEO specialist. I focused on getting websites to rank, and I did it successfully. But then I saw that even though we were bringing in traffic, conversions weren’t happening. Why? Because the ads, website UX, and social media efforts were disjointed. It was like pouring water into a leaking bucket—none of the pieces worked together to retain customers. Once I shifted to a Full-System Approach, everything changed. Businesses started seeing real ROI because every part of the digital strategy worked toward the same goal. That’s when I realized that marketing isn’t a set of separate tactics—it’s a system that must be integrated to succeed.”
✅ “If your digital marketing efforts aren’t working together, You’re wasting money. You need a Full-System Approach.”
"Marketing strategy needs to be customized for every business—there’s no universal system that works."
- Why They Believe It:
- Many business owners have worked with agencies that applied a one-size-fits-all approach that didn’t fit their specific needs.
- They assume their industry is unique, requiring a completely custom-built marketing strategy from scratch.
- They’ve seen companies fail with generic marketing tactics, leading them to believe structured systems don’t work.
🔥 Reality Check:
“I used to believe that every business needed a fully customized marketing approach. After all, no two companies are exactly the same. But as I worked with different businesses, I noticed something strange—despite their differences, they all faced the same core marketing challenges: getting seen, gaining trust, and converting customers. I realized that businesses don’t need to reinvent the wheel—they need a structured, proven system that adapts to their goals. When I implemented the Full-System Approach, clients stopped struggling with fragmented efforts and finally saw consistent, scalable growth. The key isn’t making marketing more complicated—it’s making it work as a system.”
✅ “A well-structured marketing system adapts to different businesses without starting from scratch every time.”
"Marketing doesn’t directly drive revenue—sales teams close deals."
- Why They Believe It:
- Many traditional businesses see marketing as brand awareness, not something that actively contributes to revenue.
- They’re used to relying on sales teams, believing that direct outreach and relationship-building drive revenue, not digital marketing.
- Their past marketing efforts didn’t lead to measurable sales, reinforcing the idea that marketing is just an overhead expense.
🔥 Reality Check:
“A client once told me, ‘Marketing is nice, but at the end of the day, it’s our sales team that brings in the revenue.’ I used to think the same way. But then I looked at companies that scaled internationally, and I saw a pattern: the most successful ones weren’t relying on sales teams alone—they had marketing systems that brought in ready-to-buy customers. I worked with a business that was struggling to get inbound leads, relying entirely on cold calls and trade shows. Once we implemented a strategic Full-System Approach—where SEO, PPC, and content nurtured prospects before they even spoke to a salesperson—their close rate skyrocketed. That’s when they realized: sales teams don’t create demand—marketing does.”
✅ “Marketing doesn’t replace sales—it feeds it with warm, high-intent leads that close faster.”
"Websites are useless; just sell on Amazon."
- Why They Believe It:
- Amazon’s massive customer base makes it seem like the only platform businesses need to reach global buyers.
- Some businesses have seen quick sales on Amazon and assume a website won’t provide the same ROI.
- Managing an independent website seems like more work, while Amazon already has built-in demand.
🔥 Reality Check:
“One business owner I worked with told me, ‘Why bother with a website? I can just sell on Amazon.’ At first, it made sense—Amazon is a powerful marketplace. But then I asked him a simple question: ‘Who owns your customers?’ He realized that on Amazon, he had no control over customer data, branding, or long-term relationships. When an algorithm change slashed his visibility overnight, his sales tanked. That’s when he saw the risk of relying entirely on a marketplace he didn’t control. We built a strong independent website alongside his Amazon strategy, giving him a direct connection with customers, higher margins, and a safety net. Now, instead of being at Amazon’s mercy, he owns his brand’s future.”
✅ “Selling on Amazon is great, but without a website, you’re building a business on borrowed land.”
"You don’t need paid ads if your content is good enough."
- Why They Believe It:
- They’ve heard success stories of businesses growing organically and assume great content alone is enough.
- Social media platforms and search engines used to provide higher organic reach, leading them to believe paid ads are unnecessary.
- They’ve tried ads before but didn’t see results, reinforcing their belief that organic is the only way to go.
🔥 Reality Check:
“I once worked with a business owner who prided himself on having top-notch content. ‘If my content is great, people will find it,’ he told me. And for a while, it worked. But as algorithms changed and competition increased, his organic reach dropped drastically. Even though his content was still excellent, it wasn’t reaching enough of the right people. That’s when he realized: great content isn’t enough if no one sees it. When we combined his content strategy with highly targeted paid ads, his engagement, traffic, and conversions skyrocketed. Paid ads didn’t replace his content—they amplified it, ensuring his best work reached the right audience at the right time.”
✅ “Content is king, but even the best content needs distribution—paid ads amplify what works.”
🚀 Can We Actually Manage This Kind of System?
"I don’t have the time or expertise to manage a full-system approach. It sounds complicated."
- Why They Believe It:
- They feel overwhelmed by the idea of integrating SEO, PPC, Social Media, UX, and E-Commerce into one strategy.
- They think this approach requires deep marketing knowledge and resources they don’t have.
- They assume it will take too much of their time to manage.
🔥 The Reality Check:
“One of my clients—a business owner—once told me, ‘I barely have time to run my business. There’s no way I can handle this complicated marketing strategy.’ He had been burned before by working with agencies that overcomplicated things. Then, we implemented a Full-System Approach. Suddenly, everything worked together—SEO supported PPC, social media reinforced brand authority, and the website actually converted visitors into customers. He didn’t have to micromanage anymore because the system did the heavy lifting. That’s when he realized that marketing isn’t about doing more—it’s about making everything work as one.”
✅ “A Full-System Approach actually saves you time because everything is working efficiently together.”
"If I invest in marketing and it fails, I’ll look like I made a bad decision."
- Why They Believe It:
- They’ve seen others waste money on marketing with no clear ROI and fear the same outcome.
- They feel that if a marketing effort doesn’t deliver instant success, it will reflect poorly on their leadership.
- They worry that if they make the wrong call, they’ll be blamed for the financial loss.
🔥 Reality Check:
“I remember speaking with a business owner who was hesitant to invest in marketing. He told me, ‘If this doesn’t work, I’ll look like I wasted company money.’ His fear was real—he had seen failed campaigns before. But then I asked him, ‘What’s the bigger risk—investing in a proven strategy or letting competitors take all the customers who are searching for your product right now?’ That’s when it clicked. Doing nothing wasn’t ‘playing it safe’—it was guaranteeing lost opportunities. Instead of looking at marketing as a gamble, he started viewing it as a calculated investment. We structured his campaigns around measurable outcomes, and soon, he wasn’t just defending his decision—he was championing it because he saw the clear ROI.”
✅ “Smart marketing isn’t a risky expense—it’s an investment with trackable results.”
"I don’t want to rely on an external consultant—I should be able to handle marketing myself."
- Why They Believe It:
- They feel a sense of ownership over their business and want to maintain full control.
- They assume hiring an expert means giving up decision-making power in their marketing efforts.
- They worry that an outsider won’t fully understand their business, leading to ineffective strategies.
🔥 Reality Check:
“One of my clients was a hands-on business owner who told me, ‘I should be able to handle marketing myself.’ He had built his company from the ground up and was used to solving problems himself. But as his business grew, so did the complexity of his marketing needs. He spent hours trying to learn SEO, PPC, and content strategy—time that could have been spent growing his business. Eventually, he realized something: delegating wasn’t losing control—it was gaining expert execution. When he brought me in, I didn’t replace his vision—I helped turn it into an efficient, results-driven system that he could oversee without being buried in the details. Now, instead of juggling every piece himself, he has a system that works for him, not the other way around.”
✅ “Bringing in an expert doesn’t mean losing control—it means getting results faster while focusing on what you do best.”
"Our business is too niche—will this system even work for us?"
- Why They Believe It:
- They assume that marketing strategies only work for mainstream industries and that their niche is too small to benefit.
- Their past marketing efforts didn’t bring in the right customers, making them believe digital marketing won’t work for them.
- They’ve relied on word-of-mouth, referrals, or highly specialized sales channels, so they don’t see how an online system fits their business model.
🔥 Reality Check:
“I once worked with a highly specialized industrial manufacturer who told me, ‘Marketing is for mass-market products—our customers are niche, and they’ll never find us online.’ At first, it made sense. They were used to getting clients through long-term partnerships and referrals. But then we ran a simple test: we analyzed how many potential customers were actively searching for their exact solution online. The results shocked them—thousands of decision-makers in their niche were looking for what they offered. They had simply never positioned themselves to be found. Once we implemented a Full-System Approach, they started attracting highly qualified leads without cold outreach. That’s when they realized: it’s not about the size of the market—it’s about being visible to the right people.”
✅ “Even niche businesses have buyers searching for them—marketing is about making sure they find you.”
"We don’t have an English-speaking marketing team, so we can’t target international customers."
- Why They Believe It:
- They worry that language barriers will make their brand look unprofessional to international buyers.
- They assume only native English speakers can craft effective marketing messages for global customers.
- They feel that hiring an English-speaking team is too costly or impractical for their business.
🔥 Reality Check:
“A business owner in Taiwan once told me, ‘We can’t market internationally because no one on our team speaks fluent English.’ They believed that without native speakers, their messaging wouldn’t resonate. But I showed them something interesting—some of the biggest global brands don’t rely on internal teams for their multilingual marketing. Instead, they use experts who understand both marketing strategy and language adaptation. We worked together to refine their messaging, ensuring it was clear, professional, and culturally relevant. Soon, they were attracting overseas clients without needing an in-house English team. That’s when they realized: marketing internationally isn’t about perfect language—it’s about the right strategy and positioning.”
✅ “You don’t need an in-house English team to reach global buyers—you need the right strategy to communicate effectively.”
"Just use ChatGPT, and you’ll dominate digital marketing."
- Why They Believe It:
- AI tools like ChatGPT have made content creation easier, leading some to believe marketing is now fully automated.
- They see examples of AI-generated marketing materials and assume that human expertise is no longer needed.
- They want a quick and effortless way to scale their marketing without investing in strategy.
🔥 Reality Check:
“I spoke with a business owner who was excited about ChatGPT. ‘I can just have AI handle all my marketing now, right?’ he asked. I understood why he thought that—AI is an incredible tool. But when we tested AI-generated content against strategic, human-crafted marketing, the difference was obvious. The AI content was generic, lacked emotional depth, and didn’t resonate with the audience. It could assist, but it couldn’t replace real strategy, audience research, or brand positioning. Once he saw how combining AI with expert guidance created far better results, he realized that AI isn’t the driver—it’s the co-pilot. The real power is in knowing how to use AI effectively, not relying on it completely.”
✅ “AI is a tool, not a replacement—success comes from combining AI with strategic execution.”
🚀 Will This Even Work in Our Industry?
"Marketing doesn’t work for my business—our product sells itself."
- Why They Believe It:
- Many Taiwanese manufacturers and exporters rely on trade shows, distributors, and word-of-mouth sales.
- They assume “quality products sell themselves” because they’ve seen international buyers seek them out at exhibitions.
- Their past marketing efforts didn’t show results because they were fragmented.
🔥 The Reality Check:
“I’ve met so many business owners who told me the same thing: ‘Our product is great—why do we need digital marketing?’ But here’s the truth: Even the best products in the world don’t sell themselves. Apple, Tesla, and Louis Vuitton still invest millions in marketing. I worked with a Taiwanese manufacturer that had great products, but their website was outdated, their SEO was weak, and they had no social proof. They were relying only on trade shows and distributors. Once we implemented a Full-System Approach, they started attracting direct international buyers without waiting for trade shows. They realized that marketing wasn’t an expense—it was their fastest way to global customers.”
✅ “If you don’t invest in digital marketing, you will lose potential customers to competitors who do.”
"I just need to run Google and Facebook ads to get sales. SEO and social media take too long."
- Why They Believe It:
- They’ve seen quick wins from paid ads before.
- They don’t want to wait for SEO and organic strategies to build long-term value.
- Their past agencies pushed them toward ads because it’s an easier sell.
🔥 The Reality Check:
“I worked with a company that was spending thousands of dollars on ads every month, thinking that as long as they kept paying, the sales would keep coming. But here’s what happened: Once they stopped spending, their traffic disappeared. And worse—they weren’t building long-term trust or brand equity. They were constantly stuck in a cycle of paying for leads. When we implemented the Full-System Approach, they combined SEO for long-term growth, PPC for immediate results, and social media to nurture leads. Now, they don’t just rely on ads—they have a sustainable growth system.”
✅ “Paid ads alone are risky. You need an integrated system to create sustainable growth.”
"If I rank #1 on Google, I’ll automatically get more customers."
- Why They Believe It:
- They assume higher rankings = more sales, without considering user experience, conversion rates, or targeting the right audience.
- They’ve heard SEO success stories that focus on rankings but not on the full customer journey.
- They believe that once they achieve high rankings, the work is done, and customers will just flow in.
🔥 Reality Check:
“I worked with a company that spent months optimizing for Google’s top spot. They finally hit #1 for their main keyword, but their sales? Barely moved. They couldn’t understand why. When we took a deeper look, the problem became clear—while they ranked well, their website wasn’t converting visitors into customers. Their page was slow, the content wasn’t persuasive, and the call-to-action was buried. They weren’t attracting buyers; they were attracting traffic with no intent. Once we shifted the focus from just ranking to creating a conversion-optimized funnel, their organic traffic actually started turning into sales. That’s when they realized: SEO isn’t just about getting people to your site—it’s about making sure they take action once they’re there.”
✅ “Ranking #1 on Google means nothing if your website isn’t built to convert visitors into customers.”
"We tried ads before, and they didn’t work."
- Why They Believe It:
- They ran ads in the past but didn’t see results, leading them to believe ads don’t work for their business.
- They assume the problem was the platform, not the strategy behind the ads.
- They spent money but didn’t track conversions properly, so they don’t know what went wrong.
🔥 Reality Check:
“I once spoke with a business owner who told me, ‘We ran ads before, and they were a waste of money.’ I asked him, ‘How did you set them up?’ He explained they boosted a few Facebook posts and ran Google Ads targeting broad keywords—but never adjusted anything based on performance. When we dug deeper, I found they weren’t optimizing their targeting, ad creatives, or landing pages. They were sending traffic to a slow website with no clear call-to-action. Instead of writing off ads entirely, we rebuilt their strategy—tightening their audience targeting, improving their landing pages, and optimizing their ad messaging. Within weeks, their cost per lead dropped, and they started seeing real, trackable sales. That’s when he realized: ads don’t fail—bad strategies do.”
✅ “If ads aren’t working, the problem isn’t the platform—it’s the strategy behind them.”
"We don’t need social media—our customers don’t use it."
- Why They Believe It:
- They assume social media is only for B2C brands, influencers, or younger audiences.
- They rely on traditional sales methods like referrals, trade shows, and word-of-mouth.
- They think posting on social media won’t impact their revenue, so they don’t prioritize it.
🔥 Reality Check:
“A manufacturer I worked with told me, ‘Our clients are businesses, not consumers—why would they check social media?’ I asked him, ‘Where do you think your buyers go to research before making a purchase?’ We looked at his competitors, and sure enough—the ones winning the most global deals were actively using LinkedIn and Facebook to showcase their expertise, build trust, and stay visible. Meanwhile, his business wasn’t even in the conversation. We set up a structured content strategy, and soon, his company wasn’t just reaching new potential buyers—it was seen as an authority in his industry. That’s when he realized: social media isn’t just about posting—it’s about being where your buyers are looking.”
✅ “Your customers may not be posting selfies, but they’re using social media to research, compare, and validate businesses like yours.”
"We don’t have enough content to post every day."
- Why They Believe It:
- They think successful social media marketing requires daily posting with new, original content.
- They assume content creation means constantly producing new ideas instead of repurposing what they already have.
- They fear that if they don’t post daily, they’ll fall behind competitors.
🔥 Reality Check:
“A client once told me, ‘We can’t do social media because we don’t have enough content to post every day.’ I asked him, ‘Do you have a website? A brochure? Testimonials? Case studies?’ He nodded. ‘Then you already have content.’ He hadn’t realized that effective marketing isn’t about creating endless new content—it’s about repurposing and amplifying what you already have. We turned their existing blog posts into LinkedIn articles, transformed FAQs into engaging social media posts, and repackaged customer success stories into shareable videos. Suddenly, they had a steady stream of content without constantly starting from scratch. That’s when they realized: content isn’t about quantity—it’s about strategy.”
✅ “You don’t need new content every day—you need a system to repurpose, optimize, and distribute what you already have.”
"We already have a website and some marketing efforts."
- Why They Believe It:
- They assume that having a website and basic marketing efforts is enough to be competitive.
- They haven’t seen strong results from their existing digital presence, so they believe more investment won’t change anything.
- They see their website as a static online brochure rather than a powerful sales and lead generation tool.
🔥 Reality Check:
“I once worked with a business owner who told me, ‘We already have a website and some marketing in place—why invest more?’ When I checked his site, I saw the problem right away: it was outdated, slow, and lacked a clear call-to-action. His SEO was weak, his content was generic, and his traffic wasn’t converting. I asked him, ‘If a salesperson wasn’t bringing in any leads, would you keep them on payroll just because they exist?’ He laughed but got the point. A website isn’t just something you ‘have’—it’s something that should actively bring in leads, build trust, and drive sales. After we optimized his website and aligned his marketing into a full-system approach, his website became his top-performing sales asset. That’s when he realized: just having a website isn’t enough—it needs to work as a complete system that drives growth.”
✅ “A website isn’t a static brochure—it should be an active, optimized system that attracts and converts customers.”
"Our competitors aren’t doing digital marketing, so we don’t need to."
- Why They Believe It:
- They assume that because their direct competitors aren’t using digital marketing, it must not be necessary in their industry.
- They feel comfortable in following traditional business practices that have worked in the past.
- They assume their market is immune to digital trends and that customers will continue buying the same way they always have.
🔥 Reality Check:
“A business owner once told me, ‘None of our competitors are using digital marketing, so why should we?’ I asked him, ‘What happens when they start?’ He paused. The reality is, industries change. Years ago, taxi companies ignored digital marketing—and then Uber disrupted everything. Retailers ignored e-commerce—and then Amazon took over. I worked with a company that thought the same way—until a competitor started using SEO, PPC, and social media to attract customers globally. Suddenly, they were losing business to a company that had never been a threat before. We put together a strategy, and within months, they weren’t just catching up—they were leading the market online. That’s when they realized: waiting until competitors start using digital marketing is how you fall behind.”
✅ “Just because competitors aren’t using digital marketing yet doesn’t mean you shouldn’t—being first gives you an advantage before they catch up.”
"International buyers will find us at trade shows—we don’t need digital marketing."
- Why They Believe It:
- They’ve relied on trade shows for years, so they assume it’s the best way to attract international buyers.
- They believe that face-to-face interactions are the only way to build trust with overseas clients.
- They assume that digital marketing is less effective than in-person networking.
🔥 Reality Check:
“I worked with a manufacturer who told me, ‘All of our international buyers come from trade shows—why bother with digital marketing?’ I asked, ‘What happens in the months between trade shows?’ He admitted that lead generation slowed down drastically during those times. When COVID-19 hit, trade shows were canceled, and their pipeline completely dried up. That’s when they realized they had no backup system to reach buyers. We built a full digital marketing strategy—targeted SEO, PPC, and LinkedIn outreach—and within months, they were generating high-quality leads year-round, without relying on events. Now, they still go to trade shows—but they no longer depend on them for all their business. That’s when they realized: trade shows should complement digital marketing, not replace it.”
✅ “Trade shows are great, but they’re seasonal—digital marketing keeps your pipeline full all year long.”
"If you’re not doing AI-driven marketing, you’ll go bankrupt."
- Why They Believe It:
- The rise of AI tools has led to the belief that traditional marketing strategies are becoming obsolete.
- They see big brands using AI at scale and assume that without it, they’ll fall behind.
- Marketing agencies and media constantly push AI as a must-have, creating fear-based urgency around adopting it.
🔥 Reality Check:
“I remember a conversation with a business owner who was in full panic mode. ‘AI is taking over! If we don’t switch to AI-driven marketing, we’re finished!’ He had seen countless headlines about AI disrupting industries, and it felt like a race to automate everything. But then I asked, ‘What’s your biggest challenge right now?’ He said, ‘We need more high-quality leads.’ So I showed him something interesting—some of the most successful campaigns still relied on human-driven strategy, storytelling, and personalization. AI could assist, but it couldn’t replace the fundamentals of understanding customer psychology and building trust.”
We integrated AI where it made sense—automating repetitive tasks, optimizing ad bids, and analyzing data—but we kept the human touch where it mattered most: brand messaging, creative direction, and customer engagement. The result? His business scaled smarter, not just faster. That’s when he realized: AI is a powerful tool, but without strategy, it’s just noise.
✅ “AI can enhance marketing, but it’s not a replacement—successful businesses use AI as a tool, not a shortcut.”
My Cause
I help export-driven businesses break through international barriers and connect with global customers through strategic digital marketing.
My Approach
I take a Full-System Approach—connecting every part of your marketing into a seamless, growth-driven system that expands your reach and attracts global customers.
My Motto
Don’t wait for customers to find you—let’s build a system that brings them to you.
