{"id":110,"date":"2024-05-12T10:35:44","date_gmt":"2024-05-12T10:35:44","guid":{"rendered":"https:\/\/maketingo.com\/en-tw\/?page_id=110"},"modified":"2025-09-21T08:55:04","modified_gmt":"2025-09-21T08:55:04","slug":"about","status":"publish","type":"page","link":"https:\/\/maketingo.com\/en-tw\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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Full-System Approach: Your Roadmap to Global Expansion<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Helping businesses scale internationally through marketing systems built for international growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"About\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From Finance to Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I’m Linc<\/span>, a global expansion strategist under the brand Maketingo<\/span>, where I help businesses grow globally. But my path here wasn\u2019t exactly a straight line.<\/p>

I earned an undergraduate degree in Business and Economics<\/span> in the United States, followed by an MBA in International Business<\/span> from Taiwan.<\/p>

My journey into the professional world began in finance<\/span>, where I immersed myself in financial analysis, project valuations, and building complex models<\/span>. I loved the challenge of analyzing numbers and developing strategies that helped businesses operate efficiently.<\/p>

But the more I dug into the numbers, the more I realized something crucial:<\/p>

\ud83d\udca1
No matter how well a business is managed, nothing matters without sales.<\/span> Without sales, a company simply can\u2019t survive.<\/div><\/div>

That realization was a turning point. I decided to pivot my career toward marketing<\/span>\u2014the very function that drives sales and fuels business growth<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From SEO Specialist to Full-System Digital Strategist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Frustration of Fragmented Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I started my career in digital marketing as an SEO specialist<\/span>, driven by the belief that ranking high on Google was the key to success. And I was good at it\u2014really good<\/span>.<\/p>

I mastered the art of keyword research, on-page SEO, link building, and technical optimization<\/span>. I watched my efforts push websites to the top of search rankings<\/span> and drive massive traffic growth<\/span>.<\/p>

But something wasn\u2019t right.<\/p>

Despite my SEO success, I noticed something frustrating<\/span>\u2014the businesses I worked for weren\u2019t seeing the revenue growth they expected<\/span>. The numbers looked great on paper, but the bottom line barely moved<\/span>.<\/p>

Why? Because SEO wasn\u2019t working in sync<\/span> with the rest of the company\u2019s marketing efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Pain of Disconnected Marketing Efforts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I saw the same problems over and over again:<\/p>\n\n

\n \u2705<\/span>\n
SEO was driving traffic<\/span>, but the website was outdated and difficult to navigate<\/span>\u2014leading to high bounce rates.<\/div>\n<\/div>\n\n
\n \u2705<\/span>\n
Potential customers were researching the company<\/span>, but found no engaging social media presence<\/span>, making them lose trust.<\/div>\n<\/div>\n\n
\n \u2705<\/span>\n
Paid ad campaigns targeted the same audience as SEO<\/span>, but without alignment\u2014leading to confused messaging<\/span> and wasted budgets.<\/div>\n<\/div>\n\n

It became painfully clear: Even the best SEO efforts are worthless if the rest of the marketing strategy isn\u2019t aligned.<\/p>\n\n

I felt trapped<\/span>. No matter how well I executed my SEO strategy, I was hitting a wall<\/span>\u2014one that I had no control over<\/span> as a specialist in just one area.<\/p>\n\n

I knew I had two choices: keep optimizing SEO and watch businesses struggle\u2014or find a better way.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Full-System Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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That\u2019s when I had my “aha” moment.<\/span><\/p>\n\n

Instead of focusing on just one piece of the puzzle, businesses needed a full-system approach.<\/span><\/p>\n\n

\n \ud83d\udca1<\/span>\n
SEO alone isn\u2019t enough. Neither is PPC, social media, or website optimization on its own.<\/span><\/div>\n<\/div>\n\n

Success happens when everything works together<\/span>\u2014when SEO, website UX, paid ads, and social media efforts are integrated into a complete, structured strategy.<\/p>\n\n

That was the missing piece.<\/span><\/p>\n\n

This realization led me to stop thinking like a specialist<\/span> and start thinking like a growth strategist.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mastering the Full-System Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I made a bold decision<\/span>\u2014to master digital marketing holistically<\/span> and develop a comprehensive system<\/span> that actually drives business growth.<\/p>\n\n

I spent years learning, testing, and refining<\/span> skills beyond SEO:<\/p>\n\n

\n \u2705<\/span>\n
Website design & UX\/UI<\/span> \u2192 To make sure visitors stay, engage, and convert.<\/span><\/div>\n<\/div>\n\n
\n \u2705<\/span>\n
PPC Advertising<\/span> \u2192 To drive immediate, targeted traffic<\/span> that boosts sales.<\/div>\n<\/div>\n\n
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Social Media Marketing<\/span> \u2192 To create brand trust and engagement<\/span> where customers interact.<\/div>\n<\/div>\n\n
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E-Commerce Growth Strategies<\/span> \u2192 To unlock new revenue streams<\/span> and expand global sales.<\/div>\n<\/div>\n\n

This wasn\u2019t just about learning new skills.<\/span> It was about building a repeatable, scalable system<\/span> that businesses could use to consistently grow their international customer base.<\/span><\/p>\n\n

I didn\u2019t want to just offer services.<\/span> I wanted to offer a solution.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Helping Businesses Scale with the Full-System Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Once I applied my Full-System Approach<\/span>, the results were undeniable:<\/p>\n\n

\n \u2705<\/span>\n
A Taiwanese B2B manufacturer that struggled to generate global leads<\/span> finally saw a 40% increase in international inquiries<\/span>\u2014not just from SEO, but from a fully integrated marketing system.<\/span><\/div>\n<\/div>\n\n
\n \u2705<\/span>\n
A historic city hotel that had high ad spend but low conversions<\/span> saw a 2.5x increase in revenue<\/span> after aligning SEO, ads, and social media into a seamless funnel.<\/span><\/div>\n<\/div>\n\n
\n \u2705<\/span>\n
A tech company that relied solely on paid ads<\/span> but lacked organic traffic and brand trust<\/span> saw a 73% increase in long-term, sustainable customer acquisition<\/span> after combining SEO, content marketing, and UX optimization.<\/span><\/div>\n<\/div>\n\n

The businesses I worked with weren\u2019t just ranking on Google.<\/span> They were seeing real, measurable growth.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From SEO Specialist to Full-System Growth Strategist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I no longer see myself as just an SEO expert, PPC expert, or website strategist.<\/span><\/p>\n\n

I see myself as a business growth strategist<\/span> who helps companies unlock international markets with a structured, full-system approach.<\/span><\/p>\n\n

\n \ud83d\ude80<\/span>\n
Jack-of-all-trades? No.<\/span> I\u2019m a master of integration.<\/span> A specialist in creating marketing synergy.<\/span><\/div>\n<\/div>\n\n

Because fragmented marketing doesn\u2019t work.<\/span> Businesses don\u2019t need isolated services<\/span>\u2014they need a complete system that drives results.<\/span><\/p>\n\n

That\u2019s what I do.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why I Created Maketingo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I built Maketingo<\/span> to help businesses stop wasting money on disjointed marketing efforts<\/span> and instead, use a proven system<\/span> to grow globally.<\/p>\n\n

\n \ud83d\udccc<\/span>\n
If you\u2019ve ever felt like your digital marketing isn\u2019t delivering the ROI you expected<\/span>\u2026<\/div>\n<\/div>\n\n
\n \ud83d\udccc<\/span>\n
If you\u2019ve tried SEO, PPC, social media, and website redesigns<\/span>\u2014but they didn\u2019t work together\u2026<\/div>\n<\/div>\n\n
\n \ud83d\udccc<\/span>\n
If you want a structured, scalable way to attract global customers consistently<\/span>\u2026<\/div>\n<\/div>\n\n

Then let\u2019s talk.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What\u2019s Holding Your Business Back from Global Growth?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s rethink common assumptions and explore what actually drives sustainable global success.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s rethink common assumptions and explore what actually drives sustainable global success.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\ud83d\ude80 Is a Full-System Approach Really Necessary?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"SEO, PPC, and social media should be handled separately. I already have different agencies managing each part.\" <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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  • Why They Believe It:<\/span><\/li>\n
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    • They\u2019ve been taught to see digital marketing as separate disciplines<\/span> instead of an interconnected system.<\/li>\n
    • Their past experiences with SEO, paid ads, or social media marketing agencies<\/span> have reinforced the idea that these efforts are standalone strategies<\/span>.<\/li>\n
    • They assume that having multiple experts in each area ensures better results<\/span>.<\/li>\n <\/ul>\n <\/ul>\n\n

      \ud83d\udd25 The Reality Check:<\/span><\/p>\n \n

      \n “I used to think the same way when I worked as an SEO specialist. I focused on getting websites to rank, and I did it successfully. But then I saw that even though we were bringing in traffic, conversions weren\u2019t happening. Why? Because the ads, website UX, and social media efforts were disjointed. It was like pouring water into a leaking bucket\u2014none of the pieces worked together to retain customers. Once I shifted to a Full-System Approach, everything changed. Businesses started seeing real ROI because every part of the digital strategy worked toward the same goal. That\u2019s when I realized that marketing isn\u2019t a set of separate tactics\u2014it\u2019s a system that must be integrated to succeed.\u201d\n <\/p>\n\n

      \u2705 \u201cIf your digital marketing efforts aren\u2019t working together, You\u2019re wasting money. You need a Full-System Approach.\u201d<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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      \"Marketing strategy needs to be customized for every business\u2014there\u2019s no universal system that works.\" <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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      • Why They Believe It:<\/span><\/li>\n
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        • Many business owners have worked with agencies that applied a one-size-fits-all approach<\/span> that didn\u2019t fit their specific needs.<\/li>\n
        • They assume their industry is unique<\/span>, requiring a completely custom-built marketing strategy from scratch.<\/li>\n
        • They\u2019ve seen companies fail with generic marketing tactics, leading them to believe structured systems don\u2019t work<\/span>.<\/li>\n <\/ul>\n <\/ul>\n\n

          \ud83d\udd25 Reality Check:<\/span><\/p>\n\n

          \n “I used to believe that every business needed a fully customized marketing approach. After all, no two companies are exactly the same. But as I worked with different businesses, I noticed something strange\u2014despite their differences, they all faced the same core marketing challenges<\/span>: getting seen, gaining trust, and converting customers. I realized that businesses don\u2019t need to reinvent the wheel\u2014they need a structured, proven system that adapts to their goals. When I implemented the Full-System Approach, clients stopped struggling with fragmented efforts and finally saw consistent, scalable growth<\/span>. The key isn\u2019t making marketing more complicated\u2014it\u2019s making it work as a system.”\n <\/p>\n\n

          \u2705 \u201cA well-structured marketing system adapts to different businesses without starting from scratch every time.\u201d<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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          \"Marketing doesn\u2019t directly drive revenue\u2014sales teams close deals.\" <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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          • Why They Believe It:<\/span><\/li>\n
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            • Many traditional businesses see marketing as brand awareness<\/span>, not something that actively contributes to revenue<\/span>.<\/li>\n
            • They\u2019re used to relying on sales teams<\/span>, believing that direct outreach and relationship-building drive revenue, not digital marketing.<\/li>\n
            • Their past marketing efforts didn\u2019t lead to measurable sales<\/span>, reinforcing the idea that marketing is just an overhead expense.<\/li>\n <\/ul>\n <\/ul>\n\n

              \ud83d\udd25 Reality Check:<\/span><\/p>\n\n

              \n “A client once told me, \u2018Marketing is nice, but at the end of the day, it\u2019s our sales team that brings in the revenue.\u2019 I used to think the same way. But then I looked at companies that scaled internationally, and I saw a pattern: the most successful ones weren\u2019t relying on sales teams alone\u2014they had marketing systems that brought in ready-to-buy customers<\/span>. I worked with a business that was struggling to get inbound leads, relying entirely on cold calls and trade shows. Once we implemented a strategic Full-System Approach\u2014where SEO, PPC, and content nurtured prospects before they even spoke to a salesperson\u2014their close rate skyrocketed<\/span>. That\u2019s when they realized: sales teams don\u2019t create demand\u2014marketing does<\/span>.”\n <\/p>\n\n

              \u2705 \u201cMarketing doesn\u2019t replace sales\u2014it feeds it with warm, high-intent leads that close faster.\u201d<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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              \"Websites are useless; just sell on Amazon.\" <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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              • Why They Believe It:<\/span><\/li>\n
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                • Amazon\u2019s massive customer base makes it seem like the only platform businesses need<\/span> to reach global buyers.<\/li>\n
                • Some businesses have seen quick sales on Amazon<\/span> and assume a website won\u2019t provide the same ROI.<\/li>\n
                • Managing an independent website seems like more work<\/span>, while Amazon already has built-in demand.<\/li>\n <\/ul>\n <\/ul>\n\n

                  \ud83d\udd25 Reality Check:<\/span><\/p>\n\n

                  \n “One business owner I worked with told me, \u2018Why bother with a website? I can just sell on Amazon<\/span>.\u2019 At first, it made sense\u2014Amazon is a powerful marketplace. But then I asked him a simple question: \u2018Who owns your customers?<\/span>\u2019 He realized that on Amazon, he had no control over customer data, branding, or long-term relationships. When an algorithm change slashed his visibility overnight, his sales tanked. That\u2019s when he saw the risk of relying entirely on a marketplace he didn\u2019t control<\/span>. We built a strong independent website<\/span> alongside his Amazon strategy, giving him a direct connection with customers, higher margins, and a safety net. Now, instead of being at Amazon\u2019s mercy, he owns his brand\u2019s future.”\n <\/p>\n\n

                  \u2705 “Selling on Amazon is great, but without a website, you\u2019re building a business on borrowed land.”<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                  \"You don\u2019t need paid ads if your content is good enough.\" <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                  • Why They Believe It:<\/span><\/li>\n
                      \n
                    • They\u2019ve heard success stories of businesses growing organically and assume great content alone is enough<\/span>.<\/li>\n
                    • Social media platforms and search engines used to provide higher organic reach<\/span>, leading them to believe paid ads are unnecessary.<\/li>\n
                    • They\u2019ve tried ads before<\/span> but didn\u2019t see results, reinforcing their belief that organic is the only way to go<\/span>.<\/li>\n <\/ul>\n <\/ul>\n\n

                      \ud83d\udd25 Reality Check:<\/span><\/p>\n\n

                      \n “I once worked with a business owner who prided himself on having top-notch content. \u2018If my content is great, people will find it,\u2019 he told me. And for a while, it worked. But as algorithms changed and competition increased, his organic reach dropped drastically<\/span>. Even though his content was still excellent, it wasn\u2019t reaching enough of the right people. That\u2019s when he realized: great content isn\u2019t enough if no one sees it. When we combined his content strategy with highly targeted paid ads, his engagement, traffic, and conversions skyrocketed<\/span>. Paid ads didn\u2019t replace his content\u2014they amplified it, ensuring his best work reached the right audience at the right time.”\n <\/p>\n\n

                      \u2705 “Content is king, but even the best content needs distribution\u2014paid ads amplify what works.”<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t