{"id":14953,"date":"2024-11-07T12:09:50","date_gmt":"2024-11-07T12:09:50","guid":{"rendered":"https:\/\/maketingo.com\/zh-tw\/?p=14953"},"modified":"2024-11-21T03:45:52","modified_gmt":"2024-11-21T03:45:52","slug":"lead-generation-global-sales-growth","status":"publish","type":"post","link":"https:\/\/maketingo.com\/zh-tw\/insights\/lead-generation-global-sales-growth\/","title":{"rendered":"\u4fdd\u6301\u7db2\u7ad9\u751f\u6210\u570b\u969b\u92b7\u552e\u5408\u683c\u6f5b\u5728\u5ba2\u6236\u7684\u7b56\u7565"},"content":{"rendered":"\n<p>\u60a8\u662f\u5426\u5df2\u7d93\u5145\u5206\u767c\u63ee\u7db2\u7ad9\u7684\u6f5b\u529b\uff0c\u4f86\u5438\u5f15\u4f86\u81ea\u5168\u7403\u7684\u6f5b\u5728\u5ba2\u6236\uff1f\u5728\u7576\u4eca\u6578\u4f4d\u7d93\u6fdf\u4e2d\uff0c\u5168\u7403\u8cbf\u6613\u7684\u908a\u754c\u65e5\u76ca\u64f4\u5c55\uff0c\u60a8\u7684\u7db2\u7ad9\u53ef\u4ee5\u6210\u70ba\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u5e6b\u52a9\u60a8\u63a5\u89f8\u4e26\u5438\u5f15\u4f86\u81ea\u4e16\u754c\u5404\u5730\u7684\u6f5b\u5728\u5ba2\u6236\u3002\u4f46\u5c0d\u65bc\u8a31\u591a\u51fa\u53e3\u5546\u4f86\u8aaa\uff0c\u5982\u4f55\u5c07\u9019\u4e00\u7dda\u4e0a\u5b58\u5728\u8f49\u5316\u70ba\u7a69\u5b9a\u7684\u570b\u969b\u92b7\u552e\u5408\u683c\u6f5b\u5728\u5ba2\u6236\uff0c\u53ef\u80fd\u6703\u611f\u5230\u6709\u4e9b\u56f0\u96e3\u3002<\/p>\n\n\n\n<p>\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u4e0d\u50c5\u5c0d\u65bc\u7dad\u6301\u696d\u52d9\u904b\u71df\u81f3\u95dc\u91cd\u8981\uff0c\u66f4\u662f\u62d3\u5c55\u65b0\u5e02\u5834\u3001\u589e\u52a0\u92b7\u552e\u6a5f\u6703\u7684\u95dc\u9375\u3002\u900f\u904e\u7b56\u7565\u6027\u5730\u5438\u5f15\u6f5b\u5728\u8cb7\u5bb6\u7684\u8208\u8da3\uff0c\u60a8\u70ba\u570b\u969b\u5e02\u5834\u64f4\u5c55\u5960\u5b9a\u4e86\u57fa\u790e\uff0c\u4e26\u958b\u555f\u4e86\u66f4\u591a\u92b7\u552e\u6a5f\u6703\u3002\u7121\u8ad6\u60a8\u662f\u6578\u4f4d\u884c\u92b7\u7684\u65b0\u624b\uff0c\u9084\u662f\u5e0c\u671b\u5f37\u5316\u7576\u524d\u7b56\u7565\u7684\u7d93\u9a57\u8005\uff0c\u512a\u5316\u7db2\u7ad9\u4ee5\u751f\u6210\u6f5b\u5728\u5ba2\u6236\u7684\u6b65\u9a5f\uff0c\u5c07\u5c0d\u696d\u52d9\u7684\u6210\u9577\u8207\u5168\u7403\u5e02\u5834\u64f4\u5f35\u7522\u751f\u6df1\u9060\u5f71\u97ff\u3002<\/p>\n\n\n\n<p>\u5728\u63a5\u4e0b\u4f86\u7684\u5167\u5bb9\u4e2d\uff0c\u6211\u5011\u5c07\u5f9e\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u7684\u5b9a\u7fa9\u3001\u7bc4\u7587\u53ca\u6210\u529f\u4f01\u696d\u5438\u5f15\u570b\u969b\u6f5b\u5728\u5ba2\u6236\u7684\u5e38\u7528\u65b9\u6cd5\u958b\u59cb\uff0c\u9010\u6b65\u6df1\u5165\u5206\u6790\u6bcf\u4e00\u90e8\u5206\uff0c\u5e6b\u52a9\u60a8\u5168\u9762\u4e86\u89e3\u5982\u4f55\u5c07\u7db2\u7ad9\u8f49\u8b8a\u70ba\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u7684\u5f37\u5927\u5de5\u5177\u3002<\/p>\n\n\n\n<div 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style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:20px;font-style:italic;font-weight:300\">\u6839\u64da <a href=\"https:\/\/intellistart.co.uk\/what-is-lead-generation-and-why-is-it-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intellistart<\/a>\u7684\u7814\u7a76\uff0c\u64c1\u6709\u6210\u719f\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u6d41\u7a0b\u7684B2B\u516c\u53f8\uff0c\u6bd4\u5e73\u5747\u516c\u53f8\u7522\u751f\u7684\u71df\u6536\u591a\u51fa133%\u3002\u9019\u5f37\u8abf\u4e86\u6709\u6548\u6f5b\u5728\u5ba2\u6236\u6355\u6349\u5c0d\u63a8\u52d5\u570b\u969b\u589e\u9577\u548c\u5e02\u5834\u64f4\u5c55\u7684\u95dc\u9375\u4f5c\u7528\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u63a2\u8a0e\u5982\u4f55\u5275\u5efa\u4e0d\u50c5\u8207\u570b\u969b\u53d7\u773e\u76f8\u95dc\u806f\uff0c\u9084\u80fd\u8207\u4ed6\u5011\u7522\u751f\u5171\u9cf4\u7684\u5167\u5bb9\uff0c\u6eff\u8db3\u4ed6\u5011\u7684\u5177\u9ad4\u9700\u6c42\u53ca\u6587\u5316\u5dee\u7570\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u76ee\u6a19\u5167\u5bb9\u7684\u89d2\u8272<\/strong><\/h2>\n\n\n\n<p>\u76ee\u6a19\u5167\u5bb9\u7684\u89d2\u8272\u7121\u6cd5\u88ab\u904e\u5ea6\u5f37\u8abf\uff0c\u7279\u5225\u662f\u7576\u60a8\u7684\u76ee\u6a19\u662f\u8207\u4f86\u81ea\u4e0d\u540c\u570b\u969b\u5e02\u5834\u7684\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u4e26\u5438\u5f15\u4ed6\u5011\u6642\u3002\u5275\u4f5c\u4e0d\u50c5\u80fd\u63d0\u4f9b\u8cc7\u8a0a\uff0c\u9084\u80fd\u8207\u60a8\u7684\u53d7\u773e\u7522\u751f\u5171\u9cf4\u7684\u5167\u5bb9\uff0c\u5c0d\u65bc\u5438\u5f15\u4ed6\u5011\u7684\u6ce8\u610f\u529b\u4e26\u6700\u7d42\u8f49\u5316\u70ba\u696d\u52d9\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>\u5275\u5efa\u76f8\u95dc\u5167\u5bb9<\/strong><\/p>\n\n\n\n<p>\u8981\u6709\u6548\u5730\u89f8\u53ca\u4e0d\u540c\u7684\u570b\u969b\u5e02\u5834\uff0c\u60a8\u7684\u5167\u5bb9\u5fc5\u9808\u76f4\u63a5\u5c0d\u61c9\u4ed6\u5011\u7684\u7368\u7279\u9700\u6c42\u3001\u6587\u5316\u5dee\u7570\u548c\u8a9e\u8a00\u504f\u597d\u3002\u9019\u4e0d\u50c5\u50c5\u662f\u5c07\u7db2\u7ad9\u7ffb\u8b6f\u6210\u5e7e\u7a2e\u8a9e\u8a00\uff0c\u800c\u662f\u6df1\u5165\u4e86\u89e3\u6bcf\u500b\u5730\u5340\u6f5b\u5728\u5ba2\u6236\u7684\u9700\u6c42\u2014\u4ed6\u5011\u95dc\u5fc3\u7684\u4e3b\u8981\u554f\u984c\u662f\u4ec0\u9ebc\uff1f\u4ed6\u5011\u6b63\u5728\u5c0b\u6c42\u4ec0\u9ebc\u6a23\u7684\u89e3\u6c7a\u65b9\u6848\uff1f\u901a\u904e\u89e3\u7b54\u9019\u4e9b\u554f\u984c\uff0c\u60a8\u7684\u5167\u5bb9\u5c07\u4e0d\u50c5\u50c5\u662f\u88ab\u770b\u898b\uff0c\u800c\u662f\u88ab\u807d\u898b\u4e26\u4e14\u88ab\u611f\u53d7\u5230\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u91dd\u5c0d\u65e5\u672c\u5ba2\u6236\u7684\u90e8\u843d\u683c\u6587\u7ae0\uff0c\u53ef\u80fd\u6703\u63d0\u5230\u7576\u5730\u7684\u884c\u696d\u6a19\u6e96\uff0c\u6216\u662f\u878d\u5165\u5f37\u8abf\u5c0a\u91cd\u8207\u7cbe\u6e96\u7684\u65e5\u672c\u5546\u696d\u79ae\u5100\uff1b\u800c\u91dd\u5c0d\u6b50\u6d32\u5ba2\u6236\u7684\u5f71\u7247\uff0c\u5247\u53ef\u80fd\u6703\u5f37\u8abf\u53ef\u6301\u7e8c\u6027\u548c\u5275\u65b0\u7b49\u4e3b\u984c\uff0c\u9019\u4e9b\u5728\u8a31\u591a\u6b50\u6d32\u5e02\u5834\u4e2d\u90fd\u53d7\u5230\u9ad8\u5ea6\u91cd\u8996\u3002<\/p>\n\n\n\n<p><strong>\u80fd\u5438\u5f15\u4e26\u8f49\u5316\u7684\u5167\u5bb9\u985e\u578b<\/strong><\/p>\n\n\n\n<p>\u5404\u7a2e\u985e\u578b\u7684\u5167\u5bb9\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8207\u570b\u969b\u53d7\u773e\u6709\u6548\u4e92\u52d5\uff1a<\/p>\n\n\n\n<p><strong>\u90e8\u843d\u683c\u6587\u7ae0<\/strong>\uff1a\u9019\u4e9b\u53ef\u4ee5\u6df1\u5165\u4ecb\u7d39\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u3001\u884c\u696d\u898b\u89e3\u6216\u662f\u5e6b\u52a9\u6f5b\u5728\u5ba2\u6236\u89e3\u6c7a\u5e38\u898b\u554f\u984c\u7684\u6307\u5357\u3002\u95dc\u9375\u662f\u78ba\u4fdd\u9019\u4e9b\u6587\u7ae0\u91dd\u5c0d\u6bcf\u500b\u76ee\u6a19\u5e02\u5834\u7684\u5177\u9ad4\u554f\u984c\u9032\u884c\u8a0e\u8ad6\u3002<\/p>\n\n\n\n<p><strong>\u5f71\u7247<\/strong>\uff1a\u8996\u89ba\u5167\u5bb9\u5982\u5f71\u7247\u7279\u5225\u6709\u529b\u91cf\uff0c\u56e0\u70ba\u5b83\u80fd\u66f4\u8f15\u9b06\u5730\u8de8\u8d8a\u8a9e\u8a00\u969c\u7919\u3002\u5c55\u793a\u60a8\u7522\u54c1\u7684\u64cd\u4f5c\u904e\u7a0b\u6216\u662f\u9867\u5ba2\u898b\u8b49\u7684\u5f71\u7247\uff0c\u53ef\u4ee5\u5728\u4e0d\u540c\u5730\u5340\u5efa\u7acb\u4fe1\u4efb\u548c\u4fe1\u8b7d\u3002<\/p>\n\n\n\n<p><strong>\u8cc7\u8a0a\u5716\u8868<\/strong>\uff1a\u9019\u4e9b\u975e\u5e38\u9069\u5408\u5c07\u8907\u96dc\u7684\u6578\u64da\u6216\u6d41\u7a0b\u4ee5\u8996\u89ba\u5316\u3001\u6613\u65bc\u7406\u89e3\u7684\u65b9\u5f0f\u5448\u73fe\u3002\u8cc7\u8a0a\u5716\u8868\u7279\u5225\u9069\u7528\u65bc\u6e05\u6670\u7c21\u660e\u5730\u89e3\u91cb\u7522\u54c1\u7684\u512a\u9ede\u6216\u670d\u52d9\u7684\u5f71\u97ff\uff0c\u9019\u6a23\u7684\u5167\u5bb9\u80fd\u5438\u5f15\u570b\u969b\u5ba2\u6236\u3002<\/p>\n\n\n\n<p>\u901a\u904e\u90e8\u7f72\u9019\u4e9b\u76ee\u6a19\u5167\u5bb9\uff0c\u60a8\u4e0d\u50c5\u80fd\u63d0\u5347\u7db2\u7ad9\u751f\u6210\u6f5b\u5728\u5ba2\u6236\u7684\u80fd\u529b\uff0c\u9084\u80fd\u63d0\u9ad8\u9019\u4e9b\u6f5b\u5728\u5ba2\u6236\u7684\u8cea\u91cf\u3002\u5728\u63a5\u4e0b\u4f86\u7684\u90e8\u5206\u4e2d\uff0c\u6211\u5011\u5c07\u6df1\u5165\u63a2\u8a0e\u5982\u4f55\u512a\u5316\u60a8\u7684\u7db2\u7ad9\u4ee5\u9054\u5230\u5168\u7403\u89f8\u53ca\uff0c\u8a18\u4f4f\uff0c\u6210\u529f\u7684\u57fa\u790e\u5728\u65bc\u60a8\u7684\u5167\u5bb9\u5982\u4f55\u8207\u570b\u969b\u53d7\u773e\u6e9d\u901a\u4e26\u5438\u5f15\u4ed6\u5011\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:20px;font-style:italic;font-weight:300\">\u6839\u64da Evergage\u7684<a href=\"https:\/\/www.contentstack.com\/blog\/all-about-headless\/43-facts-on-content-personalization-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">\u7814\u7a76<\/a>\uff0c\u500b\u6027\u5316\u5167\u5bb9\u884c\u92b7\u80fd\u986f\u8457\u63d0\u9ad8\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u3002\u7814\u7a76\u986f\u793a\uff0c55%\u7684\u884c\u92b7\u4eba\u54e1\u8868\u793a\u900f\u904e\u500b\u6027\u5316\u63d0\u9ad8\u4e86\u8a2a\u5ba2\u53c3\u8207\u5ea6\u548c\u9867\u5ba2\u9ad4\u9a57\uff0c\u5176\u4e2d46%\u8868\u793a\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u548c\u9867\u5ba2\u7372\u53d6\u6709\u986f\u8457\u589e\u9577\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4e86\u89e3\u5982\u4f55\u901a\u904e\u6211\u7684\u91cf\u8eab\u5b9a\u5236\u5167\u5bb9\u5275\u4f5c\u670d\u52d9\uff0c\u5e6b\u52a9\u60a8\u62d3\u5c55\u570b\u969b\u5e02\u5834\u2014\u8acb\u8a2a\u554f\u6211\u7684<a href=\"https:\/\/maketingo.com\/zh-tw\/solutions\/website-design-development\/web-content-creation-management\/\">\u5167\u5bb9\u5275\u4f5c<\/a>\u9801\u9762\u4e86\u89e3\u66f4\u591a\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u5229\u7528SEO\u62d3\u5c55\u570b\u969b\u89f8\u53ca\u7bc4\u570d<\/strong><\/h2>\n\n\n\n<p>\u5728\u4e86\u89e3\u4e86\u5982\u4f55\u5275\u5efa\u91dd\u5c0d\u4e0d\u540c\u570b\u969b\u5e02\u5834\u7684\u5167\u5bb9\u5f8c\uff0c\u95dc\u9375\u662f\u8981\u78ba\u4fdd\u9019\u4e9b\u5167\u5bb9\u80fd\u5920\u88ab\u6f5b\u5728\u5ba2\u6236\u770b\u5230\u3002\u9019\u6642\uff0c\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08SEO\uff09\u4fbf\u626e\u6f14\u4e86\u81f3\u95dc\u91cd\u8981\u7684\u89d2\u8272\u2014\u2014\u5b83\u662f\u63d0\u5347\u7db2\u7ad9\u5728\u5168\u7403\u7bc4\u570d\u5167\u80fd\u898b\u5ea6\u7684\u57fa\u672c\u5de5\u5177\u3002<\/p>\n\n\n\n<p><strong>SEO\u57fa\u790e\u6982\u5ff5<\/strong><\/p>\n\n\n\n<p>\u7c21\u55ae\u4f86\u8aaa\uff0cSEO\u662f\u5c0d\u60a8\u7684\u7db2\u7ad9\u9032\u884c\u512a\u5316\uff0c\u8b93\u5b83\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u4e2d\u6392\u540d\u66f4\u9ad8\uff0c\u9019\u6a23\u7576\u6f5b\u5728\u5ba2\u6236\u5728\u641c\u5c0b\u76f8\u95dc\u7522\u54c1\u6216\u670d\u52d9\u6642\uff0c\u60a8\u7684\u7db2\u7ad9\u66f4\u5bb9\u6613\u88ab\u627e\u5230\u3002\u9019\u6d89\u53ca\u5c0d\u7db2\u7ad9\u7684\u5404\u500b\u5143\u7d20\u9032\u884c\u8abf\u6574\uff0c\u5982\u5167\u5bb9\u3001\u5143\u8cc7\u6599\uff08\u6a19\u984c\u548c\u63cf\u8ff0\uff09\u548c\u5716\u7247\uff0c\u4ee5\u78ba\u4fdd\u5b83\u5011\u7b26\u5408\u641c\u5c0b\u5f15\u64ce\u8a8d\u70ba\u6709\u54c1\u8cea\u4e14\u76f8\u95dc\u7684\u6a19\u6e96\u3002<\/p>\n\n\n\n<p>\u4f46SEO\u4e0d\u50c5\u50c5\u662f\u5c07\u4e00\u4e9b\u95dc\u9375\u5b57\u5d4c\u5165\u5167\u5bb9\u4e2d\uff0c\u5b83\u9084\u95dc\u4e4e\u5275\u5efa\u4e00\u500b\u5c0d\u7528\u6236\u53cb\u597d\u3001\u5bcc\u6709\u8cc7\u8a0a\u6027\u4e14\u80fd\u6eff\u8db3\u53d7\u773e\u9700\u6c42\u7684\u7db2\u7ad9\u3002\u5c0d\u65bc\u5e0c\u671b\u5438\u5f15\u570b\u969b\u6f5b\u5728\u5ba2\u6236\u7684\u51fa\u53e3\u5546\u4f86\u8aaa\uff0c\u9019\u610f\u5473\u8457\u60a8\u7684\u7db2\u7ad9\u5fc5\u9808\u6613\u65bc\u5c0e\u822a\u3001\u5feb\u901f\u52a0\u8f09\uff0c\u4e26\u5145\u6eff\u80fd\u5920\u5f15\u8d77\u4e0d\u540c\u6587\u5316\u80cc\u666f\u7528\u6236\u5171\u9cf4\u7684\u6709\u50f9\u503c\u5167\u5bb9\u3002<\/p>\n\n\n\n<p><strong>\u95dc\u9375\u5b57\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>\u5728\u62d3\u5c55\u570b\u969b\u5e02\u5834\u6642\uff0c\u4f7f\u7528\u672c\u5730\u5316\u95dc\u9375\u5b57\u81f3\u95dc\u91cd\u8981\u3002\u9019\u4e9b\u95dc\u9375\u5b57\u4e0d\u50c5\u662f\u60a8\u7684\u4e3b\u95dc\u9375\u5b57\u7684\u7ffb\u8b6f\uff0c\u800c\u662f\u7d93\u904e\u7cbe\u5fc3\u7814\u7a76\u7684\u8a5e\u5f59\uff0c\u53cd\u6620\u4e86\u4e0d\u540c\u5730\u5340\u4eba\u5011\u641c\u5c0b\u7522\u54c1\u6216\u670d\u52d9\u7684\u65b9\u5f0f\u3002\u4f8b\u5982\uff0c\u5728\u7f8e\u570b\uff0c\u5e38\u898b\u7684\u95dc\u9375\u5b57\u53ef\u80fd\u662f\u300caffordable smartphones\u300d\uff0c\u4f46\u5728\u65e5\u672c\uff0c\u66f4\u6709\u6548\u7684\u95dc\u9375\u5b57\u53ef\u80fd\u662f\u300ccost-effective mobile devices\u300d\u6216\u662f\u7576\u5730\u6d41\u884c\u7684\u54c1\u724c\u540d\u7a31\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u69cb\u5efa\u5168\u7403SEO\u95dc\u9375\u5b57\u7b56\u7565\u7684\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<p><strong>\u7814\u7a76\u672c\u5730\u5316\u8a5e\u5f59<\/strong>\uff1a\u4f7f\u7528\u50cf\u662fGoogle Keyword Planner\u6216SEMrush\u7b49\u5de5\u5177\uff0c\u627e\u51fa\u6bcf\u500b\u76ee\u6a19\u5e02\u5834\u4e2d\u641c\u5c0b\u91cf\u6700\u5927\u7684\u95dc\u9375\u5b57\u3002\u8981\u8003\u616e\u8a9e\u8a00\u5dee\u7570\u3001\u7fd2\u8a9e\uff0c\u751a\u81f3\u662f\u5730\u5340\u65b9\u8a00\u3002<\/p>\n\n\n\n<p><strong>\u5206\u6790\u7af6\u722d\u5c0d\u624b\u7684\u95dc\u9375\u5b57<\/strong>\uff1a\u770b\u770b\u60a8\u7684\u570b\u969b\u7af6\u722d\u5c0d\u624b\u4f7f\u7528\u4e86\u54ea\u4e9b\u95dc\u9375\u5b57\uff0c\u9019\u80fd\u63d0\u4f9b\u4e00\u4e9b\u6709\u7528\u7684\u898b\u89e3\uff0c\u5e6b\u52a9\u60a8\u9078\u64c7\u9069\u5408\u7684\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n<p><strong>\u95dc\u9375\u5b57\u7684\u4e0a\u4e0b\u6587\u4f7f\u7528<\/strong>\uff1a\u7576\u60a8\u64c1\u6709\u4e86\u95dc\u9375\u5b57\u5217\u8868\u5f8c\uff0c\u5c07\u5b83\u5011\u81ea\u7136\u5730\u878d\u5165\u7db2\u7ad9\u5167\u5bb9\u4e2d\u3002\u907f\u514d\u904e\u5ea6\u5806\u780c\u95dc\u9375\u5b57\uff1b\u76f8\u53cd\uff0c\u61c9\u5c08\u6ce8\u65bc\u5275\u5efa\u771f\u6b63\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u540c\u6642\u7d0d\u5165\u9019\u4e9b\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u5c08\u6ce8\u65bc\u9019\u4e9b\u95dc\u9375\u5b57\u7b56\u7565\u4e26\u76f8\u61c9\u5730\u512a\u5316\u60a8\u7684\u7db2\u7ad9\uff0c\u60a8\u5c07\u80fd\u5920\u66f4\u597d\u5730\u5438\u5f15\u570b\u969b\u8a2a\u5ba2\uff0c\u9019\u4e9b\u8a2a\u5ba2\u66f4\u6709\u53ef\u80fd\u8f49\u5316\u70ba\u6f5b\u5728\u5ba2\u6236\u3002\u5728\u4e0b\u4e00\u500b\u90e8\u5206\uff0c\u6211\u5011\u5c07\u6df1\u5165\u63a2\u8a0e\u5982\u4f55\u9032\u4e00\u6b65\u512a\u5316\u60a8\u7684\u7db2\u7ad9\uff0c\u4e0d\u50c5\u5438\u5f15\u9019\u4e9b\u8a2a\u5ba2\uff0c\u9084\u80fd\u900f\u904e\u6709\u6548\u7684\u7db2\u7ad9\u5143\u7d20\u548c\u8f49\u63db\u512a\u5316\u6280\u8853\u5c07\u5176\u8f49\u5316\u70ba\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:20px;font-style:italic;font-weight:300\"> <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/practical-guide-seo-metrics-2\" target=\"_blank\" rel=\"noreferrer noopener\">\u7814\u7a76<\/a>\u986f\u793a\uff0c\u900f\u904e\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08SEO\uff09\u6240\u7522\u751f\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u5176\u6210\u4ea4\u7387\u70ba14.6%\uff0c\u9060\u9ad8\u65bc\u5982\u76f4\u90f5\u6216\u5370\u5237\u5ee3\u544a\u7b49\u5916\u90e8\u6f5b\u5728\u5ba2\u6236\u76841.7%\u6210\u4ea4\u7387\u3002\u9019\u51f8\u986f\u4e86SEO\u5728\u5438\u5f15\u548c\u8f49\u5316\u6f5b\u5728\u5ba2\u6236\u65b9\u9762\u7684\u6709\u6548\u6027\u3002<br><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4e86\u89e3\u6211\u7684\u91cf\u8eab\u8a02\u88fdSEO\u7b56\u7565\u5982\u4f55\u5e6b\u52a9\u60a8\u64f4\u5c55\u570b\u969b\u5e02\u5834\u2014\u2014\u8acb\u9020\u8a2a\u6211\u7684<a href=\"https:\/\/maketingo.com\/zh-tw\/solutions\/search-engine-optimization-seo\/\">SEO\u89e3\u6c7a\u65b9\u6848<\/a>\u9801\u9762\u4e86\u89e3\u66f4\u591a\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u8f49\u63db\u512a\u5316\u6280\u8853<\/strong><\/h2>\n\n\n\n<p>\u5728\u6211\u5011\u8a0e\u8ad6\u4e86\u5982\u4f55\u900f\u904e\u6709\u6548\u7684SEO\u7b56\u7565\u5438\u5f15\u570b\u969b\u8a2a\u5ba2\u5f8c\uff0c\u63a5\u4e0b\u4f86\u7684\u95dc\u9375\u6b65\u9a5f\u662f\u5c07\u9019\u4e9b\u8a2a\u5ba2\u8f49\u63db\u70ba\u6f5b\u5728\u5ba2\u6236\u3002\u9019\u4e00\u904e\u7a0b\u88ab\u7a31\u70ba\u8f49\u63db\u512a\u5316\uff0c\u5b83\u6d89\u53ca\u5c0d\u60a8\u7684\u7db2\u7ad9\u9032\u884c\u5fae\u8abf\uff0c\u9f13\u52f5\u90a3\u4e9b\u76f4\u63a5\u4fc3\u9032\u60a8\u696d\u52d9\u76ee\u6a19\u7684\u884c\u70ba\uff0c\u4f8b\u5982\u9032\u884c\u8cfc\u8cb7\u3001\u8a02\u95b1\u96fb\u5b50\u5831\u6216\u586b\u5beb\u806f\u7d61\u8868\u55ae\u3002<\/p>\n\n\n\n<p><strong>\u7db2\u7ad9\u5143\u7d20\u4ee5\u4fc3\u9032\u8f49\u63db<\/strong><\/p>\n\n\n\n<p>\u70ba\u4e86\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\u80fd\u5920\u6709\u6548\u8f49\u63db\u6f5b\u5728\u5ba2\u6236\uff0c\u67d0\u4e9b\u5143\u7d20\u5fc5\u9808\u7d93\u904e\u7cbe\u5fc3\u8a2d\u8a08\u548c\u64fa\u653e\u3002\u4ee5\u4e0b\u662f\u4e09\u500b\u95dc\u9375\u8981\u7d20\uff0c\u60a8\u53ef\u4ee5\u5c08\u6ce8\u65bc\uff1a<\/p>\n\n\n\n<p><strong>\u5f15\u4eba\u6ce8\u76ee\u7684\u884c\u52d5\u547c\u7c72\uff08CTA\uff09\u6309\u9215<\/strong>\uff1a\u60a8\u7684CTA\u6309\u9215\u61c9\u8a72\u7a81\u51fa\u986f\u793a\u4e26\u9f13\u52f5\u9ede\u64ca\u3002\u4f7f\u7528\u80fd\u5f15\u8d77\u570b\u969b\u53d7\u773e\u5171\u9cf4\u7684\u52d5\u4f5c\u5c0e\u5411\u8a9e\u8a00\uff0c\u4f8b\u5982\u300c\u7acb\u5373\u958b\u59cb\u300d\u3001\u300c\u8acb\u6c42\u514d\u8cbb\u5831\u50f9\u300d\u6216\u300c\u4e0b\u8f09\u6211\u5011\u7684\u5168\u7403\u6307\u5357\u300d\u3002\u78ba\u4fdd\u9019\u4e9b\u6309\u9215\u8996\u89ba\u4e0a\u6613\u65bc\u8fa8\u8b58\uff0c\u4e26\u5728\u9801\u9762\u4e2d\u6230\u7565\u6027\u5730\u64fa\u653e\uff0c\u5438\u5f15\u76ee\u5149\u3002<\/p>\n\n\n\n<p><strong>\u512a\u5316\u806f\u7d61\u8868\u55ae<\/strong>\uff1a\u7c21\u5316\u60a8\u7684\u806f\u7d61\u8868\u55ae\uff0c\u79fb\u9664\u4efb\u4f55\u53ef\u80fd\u9020\u6210\u586b\u5beb\u969c\u7919\u7684\u5143\u7d20\u3002\u53ea\u8981\u6c42\u6536\u96c6\u5fc5\u8981\u7684\u4fe1\u606f\uff0c\u8b93\u8a2a\u5ba2\u8f15\u9b06\u806f\u7e6b\u60a8\u3002\u8a2d\u8a08\u8868\u55ae\u6642\uff0c\u8981\u8003\u616e\u4e0d\u540c\u6587\u5316\u7684\u898f\u7bc4\u548c\u671f\u671b\u2014\u67d0\u4e9b\u5e02\u5834\u53ef\u80fd\u6703\u56e0\u70ba\u592a\u591a\u500b\u4eba\u554f\u984c\u800c\u611f\u5230\u537b\u6b65\uff0c\u800c\u5176\u4ed6\u5e02\u5834\u5247\u53ef\u80fd\u671f\u671b\u66f4\u8a73\u7d30\u7684\u8a62\u554f\u3002<\/p>\n\n\n\n<p><strong>\u6587\u5316\u9069\u914d\u7684\u767b\u9678\u9801\u9762<\/strong>\uff1a\u6839\u64da\u6bcf\u500b\u76ee\u6a19\u5e02\u5834\u7684\u6587\u5316\u504f\u597d\u548c\u50f9\u503c\u89c0\u4f86\u8abf\u6574\u60a8\u7684\u767b\u9678\u9801\u9762\u8a2d\u8a08\u3002\u9019\u53ef\u80fd\u610f\u5473\u8457\u8abf\u6574\u8a2d\u8a08\u3001\u914d\u8272\u3001\u5716\u7247\u548c\u8a9e\u8a00\uff0c\u4ee5\u7b26\u5408\u6bcf\u500b\u7279\u5b9a\u53d7\u773e\u7684\u559c\u597d\u3002\u4f8b\u5982\uff0c\u91dd\u5c0d\u65e5\u672c\u5ba2\u6236\u7684\u767b\u9678\u9801\u9762\u53ef\u80fd\u6703\u4f7f\u7528\u8f03\u70ba\u6b63\u5f0f\u7684\u8a9e\u6c23\u548c\u7c21\u7d04\u8a2d\u8a08\uff0c\u800c\u91dd\u5c0d\u5df4\u897f\u6d88\u8cbb\u8005\u7684\u9801\u9762\u5247\u53ef\u80fd\u986f\u5f97\u66f4\u52a0\u660e\u4eae\u548c\u5145\u6eff\u6d3b\u529b\u3002<\/p>\n\n\n\n<p><strong>\u5275\u5efa\u8f49\u63db\u5143\u7d20\u7684\u6700\u4f73\u5be6\u8e10<\/strong><\/p>\n\n\n\n<p>\u5be6\u65bd\u4ee5\u4e0b\u6700\u4f73\u5be6\u8e10\u5c07\u6709\u52a9\u65bc\u78ba\u4fdd\u60a8\u7684\u7db2\u7ad9\u8f49\u63db\u5143\u7d20\u7684\u6709\u6548\u6027\uff1a<\/p>\n\n\n\n<p><strong>A\/B\u6e2c\u8a66<\/strong>\uff1a\u5b9a\u671f\u6e2c\u8a66\u4e0d\u540c\u7248\u672c\u7684CTA\u6309\u9215\u3001\u767b\u9678\u9801\u9762\u548c\u806f\u7d61\u8868\u55ae\uff0c\u67e5\u770b\u54ea\u4e9b\u6548\u679c\u6700\u4f73\u3002A\/B\u6e2c\u8a66\u80fd\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\uff0c\u5e6b\u52a9\u60a8\u4e86\u89e3\u570b\u969b\u53d7\u773e\u7684\u504f\u597d\uff0c\u4e26\u512a\u5316\u60a8\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<p><strong>\u97ff\u61c9\u5f0f\u8a2d\u8a08<\/strong>\uff1a\u78ba\u4fdd\u6240\u6709\u5143\u7d20\u5728\u5404\u7a2e\u8a2d\u5099\u4e0a\u90fd\u80fd\u826f\u597d\u986f\u793a\u4e26\u6b63\u5e38\u904b\u884c\uff0c\u4e0d\u8ad6\u662f\u684c\u9762\u96fb\u8166\u3001\u5e73\u677f\u9084\u662f\u667a\u6167\u578b\u624b\u6a5f\u3002\u8a31\u591a\u570b\u969b\u7528\u6236\u4e3b\u8981\u901a\u904e\u624b\u6a5f\u4e0a\u7db2\uff0c\u56e0\u6b64\uff0c\u78ba\u4fdd\u60a8\u7684\u79fb\u52d5\u7248\u7db2\u7ad9\u7d93\u904e\u512a\u5316\u4e26\u80fd\u4fc3\u9032\u8f49\u63db\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>\u6e05\u6670\u7684\u50f9\u503c\u4e3b\u5f35<\/strong>\uff1a\u6bcf\u500b\u8f49\u63db\u5143\u7d20\u90fd\u61c9\u8a72\u6e05\u695a\u5730\u50b3\u9054\u80cc\u5f8c\u512a\u60e0\u7684\u50f9\u503c\u3002\u4e0d\u8ad6\u662f\u4e0b\u8f09\u767d\u76ae\u66f8\u9084\u662f\u5831\u540d\u53c3\u52a0\u7db2\u7d61\u7814\u8a0e\u6703\uff0c\u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href=\"https:\/\/maketingo.com\/zh-tw\/solutions\/website-design-development\/website-optimization-maintenance\/\">\u7db2\u7ad9\u512a\u5316\u8207\u7dad\u8b77<\/a>\u670d\u52d9\u5982\u4f55\u63d0\u5347\u60a8\u7db2\u7ad9\u7684\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u8868\u73fe\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" 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