{"id":15009,"date":"2024-11-08T02:57:17","date_gmt":"2024-11-08T02:57:17","guid":{"rendered":"https:\/\/maketingo.com\/zh-tw\/?p=15009"},"modified":"2024-11-21T11:13:58","modified_gmt":"2024-11-21T11:13:58","slug":"increase-sales-with-shopping-ads","status":"publish","type":"post","link":"https:\/\/maketingo.com\/zh-tw\/insights\/increase-sales-with-shopping-ads\/","title":{"rendered":"\u5229\u7528\u76ee\u6a19\u5c0e\u5411\u7684\u8cfc\u7269\u5ee3\u544a\u63d0\u5347\u5168\u7403\u92b7\u552e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u60a8\u662f\u5426\u66fe\u7d93\u7d0d\u60b6\uff0c\u70ba\u4ec0\u9ebc\u67d0\u4e9b\u7522\u54c1\u6703\u5728\u60a8\u7db2\u8cfc\u6642\u6070\u5de7\u51fa\u73fe\uff1f\u9019\u4e26\u975e\u5de7\u5408\uff0c\u800c\u662f\u900f\u904e\u300c\u8cfc\u7269\u5ee3\u544a\u300d\u7cbe\u5fc3\u8a2d\u8a08\u7684\u7d50\u679c\u3002\u8cfc\u7269\u5ee3\u544a\u5fb9\u5e95\u6539\u8b8a\u4e86\u7522\u54c1\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u5c55\u793a\u65b9\u5f0f\uff0c\u5c07\u96a8\u610f\u700f\u89bd\u8f49\u5316\u70ba\u7cbe\u6e96\u7684\u8cfc\u7269\u6a5f\u6703\u3002\u8207\u50b3\u7d71\u6587\u5b57\u5ee3\u544a\u4e0d\u540c\uff0c\u9019\u4e9b\u8996\u89ba\u5438\u5f15\u529b\u5f37\u7684\u5ee3\u544a\u8b93\u6f5b\u5728\u8cb7\u5bb6\u5728\u9ede\u64ca\u4e4b\u524d\u5c31\u80fd\u6e05\u695a\u770b\u5230\u5716\u7247\u3001\u50f9\u683c\u548c\u7522\u54c1\u6982\u6cc1\uff0c\u76f4\u63a5\u5c55\u793a\u5728\u641c\u5c0b\u9801\u9762\u4e0a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u7bc7\u6587\u7ae0\u5c07\u63a2\u8a0e\u8cfc\u7269\u5ee3\u544a\u5982\u4f55\u4e0d\u50c5\u662f\u589e\u52a0\u66dd\u5149\u5ea6\u7684\u5de5\u5177\uff0c\u66f4\u662f\u63d0\u5347\u5168\u7403\u92b7\u552e\u7684\u7b56\u7565\u8cc7\u7522\u3002\u901a\u904e\u5c07\u60a8\u7684\u7522\u54c1\u8207\u5ba2\u6236\u9700\u6c42\u7cbe\u6e96\u5c0d\u63a5\uff0c\u9019\u4e9b\u5ee3\u544a\u80fd\u5920\u5728\u6d88\u8cbb\u8005\u6e96\u5099\u8cfc\u8cb7\u7684\u90a3\u4e00\u523b\u7a7f\u900f\u6578\u4f4d\u566a\u97f3\uff0c\u63d0\u4f9b\u4ed6\u5011\u6b63\u5728\u5c0b\u627e\u7684\u5546\u54c1\u3002\u52a0\u5165\u6211\u5011\uff0c\u4e00\u540c\u63a2\u7d22\u5982\u4f55\u5229\u7528\u8cfc\u7269\u5ee3\u544a\u6539\u8b8a\u60a8\u7684\u6578\u4f4d\u884c\u92b7\u65b9\u5f0f\uff0c\u986f\u8457\u63d0\u5347\u60a8\u7684\u696d\u52d9\u5728\u570b\u969b\u5e02\u5834\u4e0a\u7684\u89f8\u53ca\u7bc4\u570d\u548c\u6536\u5165\u3002\u65e2\u7136\u5df2\u7d93\u4ecb\u7d39\u4e86\u8cfc\u7269\u5ee3\u544a\u7684\u52d5\u614b\u6f5b\u529b\uff0c\u63a5\u4e0b\u4f86\u8b93\u6211\u5011\u66f4\u6df1\u5165\u4e86\u89e3\u9019\u4e9b\u5ee3\u544a\u7684\u904b\u4f5c\u539f\u7406\uff0c\u5982\u4f55\u6293\u4f4f\u9867\u5ba2\u7684\u8208\u8da3\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u4e86\u89e3\u8cfc\u7269\u5ee3\u544a<\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4ec0\u9ebc\u662f\u8cfc\u7269\u5ee3\u544a\uff1f<\/strong><strong><br><\/strong>\u8cfc\u7269\u5ee3\u544a\u5728\u64c1\u64e0\u7684\u7dda\u4e0a\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\uff0c\u76f4\u63a5\u5c07\u60a8\u7684\u7522\u54c1\u5c55\u793a\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u4e2d\u3002\u9019\u4e9b\u5ee3\u544a\u5305\u62ec\u8c50\u5bcc\u7684\u8996\u89ba\u5167\u5bb9\uff0c\u4f8b\u5982\u7522\u54c1\u5716\u7247\u3001\u50f9\u683c\u53ca\u5546\u5bb6\u540d\u7a31\uff0c\u4f7f\u5176\u5c0d\u8cfc\u7269\u8005\u6975\u5177\u5438\u5f15\u529b\u3002\u4f8b\u5982\uff0c\u7576\u6f5b\u5728\u9867\u5ba2\u641c\u5c0b\u300c\u9632\u6c34\u767b\u5c71\u9774\u300d\u6642\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\u770b\u5230\u986f\u793a\u591a\u5bb6\u96f6\u552e\u5546\u7684\u767b\u5c71\u9774\u5ee3\u544a\uff0c\u9644\u4e0a\u50f9\u683c\u6a19\u7c64\u548c\u54c1\u724c\u8cc7\u8a0a\u3002\u9019\u7a2e\u5373\u6642\u4e14\u6e05\u6670\u7684\u5448\u73fe\u65b9\u5f0f\u8b93\u8cfc\u7269\u8005\u4e00\u773c\u5c31\u80fd\u638c\u63e1\u5fc5\u8981\u8cc7\u8a0a\uff0c\u7acb\u5373\u5f15\u8d77\u4ed6\u5011\u7684\u8208\u8da3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8cfc\u7269\u5ee3\u544a\u5982\u4f55\u904b\u4f5c\uff1f<\/strong><strong><br><\/strong>\u8a2d\u7f6e\u8cfc\u7269\u5ee3\u544a\u662f\u4e00\u500b\u8207\u60a8\u7684\u5eab\u5b58\u7ba1\u7406\u7cfb\u7d71\u76f4\u63a5\u6574\u5408\u7684\u52d5\u614b\u904e\u7a0b\uff0c\u78ba\u4fdd\u5ee3\u544a\u5167\u5bb9\u59cb\u7d42\u53cd\u6620\u6700\u65b0\u7684\u5eab\u5b58\u6578\u91cf\u548c\u50f9\u683c\u3002\u4ee5\u4e0b\u662f\u8cfc\u7269\u5ee3\u544a\u7684\u7c21\u5316\u64cd\u4f5c\u6d41\u7a0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u63d0\u4ea4\u7522\u54c1\u6578\u64da\u8cc7\u6599<\/strong>\uff1a\u60a8\u5c07\u8a73\u7d30\u7684\u7522\u54c1\u6578\u64da\u63d0\u4ea4\u81f3\u5ee3\u544a\u5e73\u53f0\uff08\u4f8b\u5982 Google Merchant Center\uff09\uff0c\u5167\u5bb9\u5305\u62ec\u7522\u54c1 ID\u3001\u540d\u7a31\u3001\u63cf\u8ff0\u3001\u50f9\u683c\u548c\u5716\u7247\u3002<\/li>\n\n\n\n<li><strong>\u5ee3\u544a\u5275\u5efa<\/strong>\uff1a\u5e73\u53f0\u6703\u81ea\u52d5\u5229\u7528\u60a8\u7684\u7522\u54c1\u6578\u64da\u751f\u6210\u5ee3\u544a\uff0c\u6bcf\u5247\u5ee3\u544a\u7686\u5305\u542b\u76f8\u95dc\u7522\u54c1\u8cc7\u8a0a\uff0c\u78ba\u4fdd\u6f5b\u5728\u9867\u5ba2\u80fd\u770b\u5230\u6700\u6e96\u78ba\u4e14\u5438\u5f15\u4eba\u7684\u8a0a\u606f\u3002<\/li>\n\n\n\n<li><strong>\u51fa\u50f9\u548c\u5c55\u793a\u4f4d\u7f6e<\/strong>\uff1a\u60a8\u70ba\u9ede\u64ca\u5ee3\u544a\u7684\u51fa\u50f9\u8a2d\u7f6e\u91d1\u984d\uff0c\u5ee3\u544a\u5e73\u53f0\u5247\u5229\u7528\u9019\u4e9b\u51fa\u50f9\u9032\u884c\u7af6\u50f9\uff0c\u6c7a\u5b9a\u5ee3\u544a\u7684\u986f\u793a\u6642\u9593\u548c\u4f4d\u7f6e\u3002<\/li>\n\n\n\n<li><strong>\u76ee\u6a19\u8a2d\u5b9a\u8207\u512a\u5316<\/strong>\uff1a\u60a8\u53ef\u4ee5\u4f9d\u64da\u5730\u7406\u4f4d\u7f6e\u3001\u8a9e\u8a00\u4ee5\u53ca\u9867\u5ba2\u4f7f\u7528\u7684\u88dd\u7f6e\u985e\u578b\u4f86\u8a2d\u5b9a\u5ee3\u544a\u7684\u76ee\u6a19\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u7a2e\u6574\u5408\u78ba\u4fdd\u60a8\u7684\u8cfc\u7269\u5ee3\u544a\u662f\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u5f15\u5c0e\u76ee\u6a19\u6d41\u91cf\u81f3\u60a8\u7684\u7dda\u4e0a\u5546\u5e97\uff0c\u8b93\u6f5b\u5728\u8cb7\u5bb6\u5728\u641c\u5c0b\u6642\u5373\u770b\u5230\u60a8\u6240\u63d0\u4f9b\u7684\u7522\u54c1\u3002\u5c0d\u8cfc\u7269\u5ee3\u544a\u548c\u5176\u904b\u4f5c\u67b6\u69cb\u6709\u4e86\u66f4\u6e05\u6670\u7684\u4e86\u89e3\u5f8c\uff0c\u6211\u5011\u53ef\u4ee5\u63a2\u7d22\u5176\u70ba\u671f\u671b\u64f4\u5c55\u570b\u969b\u5e02\u5834\u7684\u4f01\u696d\u5e36\u4f86\u7684\u986f\u8457\u512a\u52e2\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>2022 \u5e74<a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5168\u7403\u96fb\u5546\u92b7\u552e\u984d<\/a>\u5df2\u9054 5.5 \u5146\u7f8e\u5143\uff0c\u7a81\u986f\u4e86\u8cfc\u7269\u5ee3\u544a\u53ef\u76f4\u63a5\u5c07\u7522\u54c1\u5c55\u793a\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u9f90\u5927\u6f5b\u5728\u5e02\u5834\uff0c\u6eff\u8db3\u570b\u969b\u9867\u5ba2\u7684\u8cfc\u7269\u9700\u6c42\u3002<\/em><\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u4f7f\u7528\u8cfc\u7269\u5ee3\u544a\u7684\u512a\u52e2<\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u52a0\u53ef\u898b\u5ea6\u8207\u89f8\u53ca\u7bc4\u570d<\/strong>\uff1a\u8cfc\u7269\u5ee3\u544a\u5c08\u70ba\u5927\u5e45\u64f4\u5c55\u60a8\u7684\u5e02\u5834\u8986\u84cb\u7bc4\u570d\u8a2d\u8a08\uff0c\u7279\u5225\u662f\u5728\u5168\u7403\u7bc4\u7587\u5167\u3002\u9019\u4e9b\u5ee3\u544a\u5728\u570b\u969b\u9867\u5ba2\u641c\u5c0b\u6642\u5c07\u60a8\u7684\u7522\u54c1\u5c55\u793a\u5728\u4ed6\u5011\u9762\u524d\u3002\u4f8b\u5982\uff0c\u4f86\u81ea\u7f8e\u570b\u4f5b\u8499\u7279\u5dde\u7684\u5c0f\u578b\u624b\u5de5\u7682\u88fd\u9020\u5546\u53ef\u4ee5\u900f\u904e\u91dd\u5c0d\u6b50\u6d32\u5e02\u5834\u91cf\u8eab\u6253\u9020\u7684\u8cfc\u7269\u5ee3\u544a\uff0c\u8b93\u5176\u7522\u54c1\u51fa\u73fe\u5728\u6b50\u6d32\u7684\u641c\u5c0b\u7d50\u679c\u4e2d\u3002\u6b64\u529f\u80fd\u986f\u8457\u589e\u52a0\u4e86\u4f01\u696d\u5728\u672c\u5730\u6216\u570b\u5bb6\u7bc4\u570d\u4e4b\u5916\u7684\u66dd\u5149\u6a5f\u6703\uff0c\u70ba\u6536\u5165\u548c\u5e02\u5834\u64f4\u5c55\u5275\u9020\u65b0\u7684\u6a5f\u6703\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:20px;font-style:italic;font-weight:300\">\u6839\u64da <a href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a> \u7684\u8cc7\u6599\uff0c2023 \u5e74\u5168\u7403\u96fb\u5b50\u5546\u52d9\u4f54\u96f6\u552e\u7e3d\u92b7\u552e\u984d\u7684 19.4%\uff0c\u9ad8\u65bc 2022 \u5e74\u7684 18.8%\uff0c\u986f\u793a\u5168\u7403\u5e02\u5834\u6ef2\u900f\u7387\u63d0\u5347\u4e86 0.6 \u500b\u767e\u5206\u9ede\u3002\u9019\u4e00\u6210\u9577\u53cd\u6620\u4e86\u7dda\u4e0a\u8cfc\u7269\u5728\u5168\u7403\u96f6\u552e\u5e02\u5834\u4e2d\u4efd\u984d\u7684\u6301\u7e8c\u64f4\u5927\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8f03\u9ad8\u7684\u9ede\u64ca\u7387\uff1a<\/strong>\u8cfc\u7269\u5ee3\u544a\u901a\u5e38\u6bd4\u6a19\u6e96\u6587\u5b57\u5ee3\u544a\u7372\u5f97\u66f4\u9ad8\u7684\u9ede\u64ca\u7387 (CTR)\u3002\u5176\u8996\u89ba\u5438\u5f15\u529b\u548c\u76f4\u63a5\u5448\u73fe\u7522\u54c1\u8cc7\u8a0a\u7684\u7279\u6027\u8fc5\u901f\u5438\u5f15\u7528\u6236\u6ce8\u610f\u3002\u4f8b\u5982\uff0c\u4e00\u9805\u6bd4\u8f03\u7814\u7a76\u53ef\u80fd\u986f\u793a\u8cfc\u7269\u5ee3\u544a\u7372\u5f97 30% \u66f4\u9ad8\u7684\u9ede\u64ca\u7387\uff0c\u4e26\u4ee5\u5716\u8868\u6e05\u695a\u5c55\u793a\u9019\u7a2e\u8868\u73fe\u5dee\u8ddd\u3002\u9019\u7a2e\u589e\u5f37\u7684\u4e92\u52d5\u6027\u8f49\u5316\u70ba\u66f4\u591a\u7684\u7db2\u7ad9\u6d41\u91cf\uff0c\u9032\u800c\u5275\u9020\u66f4\u591a\u5c07\u8208\u8da3\u8f49\u5316\u70ba\u92b7\u552e\u7684\u6a5f\u6703\u3002<\/li>\n\n\n\n<li><strong>\u66f4\u9ad8\u7684\u8f49\u5316\u7387\uff1a<\/strong>\u8cfc\u7269\u5ee3\u544a\u7684\u683c\u5f0f\u5c55\u793a\u4e86\u7522\u54c1\u5716\u7247\u548c\u50f9\u683c\uff0c\u76f4\u63a5\u8fce\u5408\u4e86\u8cfc\u8cb7\u610f\u5716\u66f4\u5f37\u7684\u7528\u6236\u9700\u6c42\u3002\u9019\u4e9b\u5ee3\u544a\u5728\u6700\u521d\u4e92\u52d5\u6642\u5c31\u63d0\u4f9b\u95dc\u9375\u8cc7\u8a0a\uff0c\u5438\u5f15\u9032\u5165\u8cfc\u7269\u6c7a\u7b56\u5f8c\u671f\u7684\u6f5b\u5728\u8cb7\u5bb6\uff0c\u8b93\u4ed6\u5011\u7684\u8cfc\u8cb7\u6c7a\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:20px;font-style:italic;font-weight:300\">\u8cfc\u7269\u5ee3\u544a\u901a\u5e38\u80fd\u5e36\u4f86\u66f4\u9ad8\u7684\u8f49\u63db\u7387\uff0c\u56e0\u70ba\u5b83\u5011\u9762\u5411\u8cfc\u8cb7\u610f\u5716\u8f03\u9ad8\u7684\u7528\u6236\uff0c\u4e26\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u76f4\u63a5\u986f\u793a\u7522\u54c1\u548c\u50f9\u683c\u8cc7\u8a0a\u3002\u9019\u4e9b\u5ee3\u544a\u7684\u6548\u679c\u4e5f\u53d7\u5230\u5168\u7403\u7dda\u4e0a\u8cfc\u7269\u8005\u589e\u9577\u8da8\u52e2\u7684\u652f\u6301\uff0c\u9810\u8a08\u5230 2027 \u5e74\u5c07\u9054\u5230 <a href=\"https:\/\/capitaloneshopping.com\/research\/online-shopping-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">29.1 \u5104\u4eba<\/a>\uff0c\u4e14\u8d8a\u4f86\u8d8a\u591a\u6d88\u8cbb\u8005\u4f9d\u8cf4\u7dda\u4e0a\u5e73\u53f0\u4f86\u505a\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul 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class=\"wp-block-paragraph\">\u9019\u4e9b\u512a\u52e2\u4f7f\u5f97\u8cfc\u7269\u5ee3\u544a\u6210\u70ba\u90a3\u4e9b\u671f\u671b\u589e\u5f37\u5e02\u5834\u5f71\u97ff\u529b\u3001\u512a\u5316\u5ee3\u544a\u652f\u51fa\u4e26\u5728\u570b\u969b\u5e02\u5834\u5be6\u73fe\u986f\u8457\u589e\u9577\u7684\u4f01\u696d\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u4e86\u89e3\u4e86\u8cfc\u7269\u5ee3\u544a\u7684\u512a\u52e2\u5f8c\uff0c\u63a5\u4e0b\u4f86\u8b93\u6211\u5011\u63a2\u8a0e\u5982\u4f55\u5728\u4f01\u696d\u7684\u96fb\u5546\u7b56\u7565\u4e2d\u6709\u6548\u61c9\u7528\u9019\u4e9b\u5ee3\u544a\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u5be6\u65bd\u8cfc\u7269\u5ee3\u544a\u4ee5\u63d0\u5347\u60a8\u7684\u696d\u52d9<\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8207\u96fb\u5546\u5e73\u53f0\u6574\u5408\uff1a<\/strong>\u6709\u6548\u5be6\u65bd\u8cfc\u7269\u5ee3\u544a\u7684\u7b2c\u4e00\u6b65\u662f\u5c07\u5176\u7121\u7e2b\u6574\u5408\u5230\u73fe\u6709\u7684\u96fb\u5b50\u5546\u52d9\u57fa\u790e\u67b6\u69cb\u4e2d\u3002\u5927\u591a\u6578\u4e3b\u6d41\u7684\u96fb\u5546\u5e73\u53f0\uff08\u5982 Shopify\u3001WooCommerce \u548c Magento\uff09\u90fd\u652f\u63f4\u8207 Google Shopping \u53ca\u5176\u4ed6\u5ee3\u544a\u7db2\u7d61\u7684\u76f4\u63a5\u6574\u5408\u3002\u6b64\u6574\u5408\u53ef\u8b93\u60a8\u7684\u5ee3\u544a\u8207\u5eab\u5b58\u7ba1\u7406\u7cfb\u7d71\u9032\u884c\u5373\u6642\u66f4\u65b0\uff0c\u78ba\u4fdd\u5ee3\u544a\u986f\u793a\u59cb\u7d42\u6e96\u78ba\u4e14\u7b26\u5408\u6700\u65b0\u72c0\u614b\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u4f7f\u7528 Shopify\uff0c\u60a8\u53ef\u4ee5\u901a\u904e Shopify \u7684 Google \u983b\u9053\u76f4\u63a5\u8a2d\u7f6e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u9019\u6a23\u5373\u53ef\u7c21\u5316\u5c07\u7522\u54c1\u540c\u6b65\u81f3 Google Merchant Center \u4e26\u7ba1\u7406\u5ee3\u544a\u6d3b\u52d5\u7684\u904e\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9396\u5b9a\u5408\u9069\u7684\u76ee\u6a19\u53d7\u773e\uff1a<\/strong>\u8cfc\u7269\u5ee3\u544a\u7684\u6210\u529f\u5728\u65bc\u80fd\u5426\u7784\u6e96\u5408\u9069\u7684\u76ee\u6a19\u53d7\u773e\u3002\u9ad8\u7d1a\u7684\u5b9a\u4f4d\u9078\u9805\u5141\u8a31\u60a8\u6839\u64da\u5e74\u9f61\u3001\u5730\u5340\u3001\u8208\u8da3\u548c\u904e\u53bb\u7684\u8cfc\u7269\u884c\u70ba\u4f86\u6307\u5b9a\u8ab0\u6703\u770b\u5230\u60a8\u7684\u5ee3\u544a\uff0c\u78ba\u4fdd\u5ee3\u544a\u80fd\u89f8\u53ca\u6700\u6709\u53ef\u80fd\u8cfc\u8cb7\u60a8\u7522\u54c1\u7684\u6d88\u8cbb\u8005\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u92b7\u552e\u9ad8\u7aef\u8b77\u819a\u7522\u54c1\uff0c\u60a8\u53ef\u4ee5\u5c07\u5ee3\u544a\u76ee\u6a19\u8a2d\u70ba 25-45 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class=\"wp-block-paragraph\">\u8acb\u8a18\u4f4f\uff0c\u8cfc\u7269\u5ee3\u544a\u7684\u6548\u529b\u5728\u65bc\u5176\u80fd\u7cbe\u6e96\u7784\u6e96\u4e26\u5438\u5f15\u6f5b\u5728\u8cb7\u5bb6\uff0c\u63d0\u4f9b\u7b26\u5408\u6d88\u8cbb\u8005\u6d3b\u8e8d\u641c\u5c0b\u9700\u6c42\u7684\u5373\u6642\u8cc7\u8a0a\u3002\u9019\u7a2e\u7b56\u7565\u6027\u7684\u66dd\u5149\u5ea6\u80fd\u986f\u8457\u63d0\u9ad8\u9ede\u64ca\u7387\uff0c\u9032\u800c\u63a8\u52d5\u92b7\u552e\u6578\u64da\u589e\u9577\u3002\u5982\u679c\u60a8\u5e0c\u671b\u64f4\u5927\u89f8\u53ca\u7bc4\u570d\u4e26\u9032\u5165\u65b0\u7684\u570b\u969b\u5e02\u5834\uff0c\u8acb\u8003\u616e\u5c07\u8cfc\u7269\u5ee3\u544a\u7d0d\u5165\u60a8\u7684\u6578\u4f4d\u884c\u92b7\u7b56\u7565\u4e2d\u3002\u5982\u9700\u66f4\u591a\u898b\u89e3\u6216\u500b\u6027\u5316\u7684\u8cfc\u7269\u5ee3\u544a\u8a2d\u7f6e\u8207\u512a\u5316\u6307\u5c0e\uff0c\u6b61\u8fce<a href=\"https:\/\/maketingo.com\/zh-tw\/contact\/\">\u806f\u7d61<\/a>\u6211\u5011\u9032\u884c\u8aee\u8a62\uff0c\u6216\u700f\u89bd\u6211\u5011\u7db2\u7ad9\u4e0a\u63d0\u4f9b\u7684\u9032\u4e00\u6b65<a href=\"https:\/\/maketingo.com\/zh-tw\/solutions\/pay-per-click-advertising-ppc\/shopping-ads\/\">\u8cc7\u6e90<\/a>\u3002\u4eca\u5929\u5c31\u9081\u51fa\u6b65\u4f10\uff0c\u63d0\u5347\u60a8\u7684\u5168\u7403\u92b7\u552e\u7b56\u7565\uff01<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\"><strong><strong>\u5e38\u898b\u554f\u7b54\uff1a\u95dc\u65bc\u8cfc\u7269\u5ee3\u544a\u7684\u5e38\u898b\u7591\u554f<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f7f\u7528\u8cfc\u7269\u5ee3\u544a\u7684\u4e3b\u8981\u597d\u8655\u662f\u4ec0\u9ebc\uff1f<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u300c\u8cfc\u7269\u5ee3\u544a\u53ef\u63d0\u9ad8\u54c1\u724c\u7684\u66dd\u5149\u5ea6\uff0c\u589e\u52a0\u9ede\u64ca\u7387\uff0c\u4e26\u901a\u904e\u76f4\u63a5\u5411\u6709\u8208\u8da3\u7684\u8cb7\u5bb6\u5c55\u793a\u7522\u54c1\u8a73\u60c5\uff0c\u63a8\u52d5\u66f4\u9ad8\u7684\u8f49\u5316\u7387\u3002\u300d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6211\u5982\u4f55\u70ba\u6211\u7684\u696d\u52d9\u8a2d\u7f6e\u8cfc\u7269\u5ee3\u544a\uff1f<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u300c\u8a2d\u7f6e\u8cfc\u7269\u5ee3\u544a\u901a\u5e38\u9700\u8981\u5c07\u7522\u54c1\u5eab\u5b58\u8207\u60a8\u9078\u64c7\u7684\u5ee3\u544a\u5e73\u53f0\uff08\u5982 Google 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