{"id":15017,"date":"2024-11-08T03:09:10","date_gmt":"2024-11-08T03:09:10","guid":{"rendered":"https:\/\/maketingo.com\/zh-tw\/?p=15017"},"modified":"2024-11-21T11:41:39","modified_gmt":"2024-11-21T11:41:39","slug":"bring-back-customers-with-remarketing","status":"publish","type":"post","link":"https:\/\/maketingo.com\/zh-tw\/insights\/bring-back-customers-with-remarketing\/","title":{"rendered":"\u518d\u884c\u92b7\uff1a\u5438\u5f15\u5c0d\u60a8\u7684\u54c1\u724c\u6709\u8208\u8da3\u7684\u5168\u7403\u5ba2\u6236"},"content":{"rendered":"\n<p>\u60f3\u50cf\u4e00\u4e0b\uff1a\u4e00\u4f4d\u8a2a\u5ba2\u9032\u5165\u60a8\u7684\u7db2\u7ad9\uff0c\u700f\u89bd\u4e86\u670d\u52d9\u9801\u9762\uff0c\u8b80\u4e86\u5e7e\u7bc7\u90e8\u843d\u683c\u6587\u7ae0\uff0c\u751a\u81f3\u67e5\u770b\u4e86\u806f\u7d61\u9801\u9762\u3002\u4ed6\u5011\u4f3c\u4e4e\u5c0d\u60a8\u7684\u696d\u52d9\u611f\u8208\u8da3\uff0c\u4f46\u6700\u7d42\u4e26\u672a\u806f\u7d61\u6216\u9810\u7d04\u8aee\u8a62\u4fbf\u96e2\u958b\u4e86\u3002\u9019\u662f\u570b\u969b\u4f01\u696d\u5728\u62d3\u5c55\u5ba2\u6236\u7fa4\u6642\u7d93\u5e38\u9047\u5230\u7684\u60c5\u6cc1\uff0c\u4f3c\u4e4e\u932f\u5931\u4e86\u4e00\u6b21\u6a5f\u6703\u3002\u7136\u800c\uff0c\u6709\u4e00\u7a2e\u7b56\u7565\u53ef\u4ee5\u5e6b\u52a9\u60a8\u628a\u9019\u4e9b\u6f5b\u5728\u5ba2\u6236\u518d\u5438\u5f15\u56de\u4f86\uff0c\u90a3\u5c31\u662f\u518d\u884c\u92b7\u3002<\/p>\n\n\n\n<p>\u518d\u884c\u92b7\u662f\u4e00\u7a2e\u5728\u9ede\u64ca\u4ed8\u8cbb\u5ee3\u544a\uff08PPC\uff09\u4e2d\u7684\u5f37\u5927\u7b56\u7565\uff0c\u8b93\u4f01\u696d\u80fd\u5920\u91cd\u65b0\u63a5\u89f8\u66fe\u9020\u8a2a\u904e\u7db2\u7ad9\u7684\u7528\u6236\u3002\u8207\u5ee3\u6cdb\u7684\u50b3\u7d71\u5ee3\u544a\u4e0d\u540c\uff0c\u518d\u884c\u92b7\u5c08\u6ce8\u65bc\u90a3\u4e9b\u5df2\u7d93\u986f\u793a\u51fa\u8208\u8da3\u7684\u4eba\u3002\u5c0d\u65bc\u5e0c\u671b\u62d3\u5c55\u5168\u7403\u5e02\u5834\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u518d\u884c\u92b7\u80fd\u8b93\u54c1\u724c\u5728\u6f5b\u5728\u5ba2\u6236\u773c\u524d\u6301\u7e8c\u51fa\u73fe\uff0c\u5373\u4f7f\u8de8\u8d8a\u570b\u754c\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u4f86\u7684\u7ae0\u7bc0\u4e2d\uff0c\u6211\u5011\u5c07\u6df1\u5165\u63a2\u8a0e\u518d\u884c\u92b7\u7684\u904b\u4f5c\u65b9\u5f0f\u3001\u91cd\u8907\u66dd\u5149\u7684\u6548\u679c\uff0c\u4ee5\u53ca\u518d\u884c\u92b7\u5728\u9396\u5b9a\u5408\u9069\u76ee\u6a19\u53d7\u773e\u65b9\u9762\u7684\u7368\u7279\u512a\u52e2\u3002\u4e00\u8d77\u4f86\u4e86\u89e3\u5427\uff01<\/p>\n\n\n\n<div 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style=\"font-size:25px\"><strong>\u518d\u884c\u92b7\u7684\u6210\u672c\u6548\u76ca<\/strong><\/h2>\n\n\n\n<p>\u76f8\u8f03\u65bc\u4e00\u822c\u5ee3\u544a\uff0c\u518d\u884c\u92b7\u63d0\u4f9b\u4e86\u4e00\u7a2e\u9ad8\u5ea6\u6210\u672c\u6548\u76ca\u7684\u65b9\u5f0f\uff0c\u56e0\u70ba\u5b83\u5c08\u6ce8\u65bc\u5df2\u5c0d\u60a8\u7684\u696d\u52d9\u8868\u73fe\u51fa\u8208\u8da3\u7684\u4eba\u3002\u50b3\u7d71\u5ee3\u544a\u901a\u5e38\u7db2\u6492\u5f88\u5ee3\uff0c\u8a66\u5716\u5438\u5f15\u6240\u6709\u4eba\u4e26\u5e0c\u671b\u627e\u5230\u6f5b\u5728\u5ba2\u6236\uff1b\u518d\u884c\u92b7\u5247\u66f4\u805a\u7126\u65bc\u5df2\u7d93\u9020\u8a2a\u904e\u60a8\u7db2\u7ad9\u7684\u7528\u6236\uff0c\u8b93\u60a8\u53ef\u4ee5\u5728\u652f\u51fa\u8f03\u5c11\u7684\u60c5\u6cc1\u4e0b\u89f8\u53ca\u66f4\u53ef\u80fd\u8f49\u63db\u7684\u5ba2\u7fa4\u3002<\/p>\n\n\n\n<p>\u8209\u500b\u4f8b\u5b50\uff1a\u4e00\u5bb6\u92b7\u552e\u74b0\u4fdd\u5eda\u5177\u7684\u516c\u53f8\u5f9e\u4e00\u822c\u5ee3\u544a\u8f49\u5411\u4ee5\u518d\u884c\u92b7\u70ba\u4e3b\u7684\u7b56\u7565\u3002\u4ed6\u5011\u4e0d\u518d\u5927\u91cf\u6295\u5165\u5ee3\u6cdb\u7684\u5ee3\u544a\uff0c\u800c\u662f\u9396\u5b9a\u90a3\u4e9b\u66fe\u7d93\u700f\u89bd\u904e\u5176\u7522\u54c1\u6216\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u7684\u4eba\u7fa4\u3002\u6700\u7d42\u7d50\u679c\u662f\u5ee3\u544a\u652f\u51fa\u6e1b\u5c11\u4e8620%\uff0c\u800c\u8f49\u63db\u7387\u63d0\u5347\u4e8630%\u3002\u900f\u904e\u805a\u7126\u65bc\u5df2\u7d93\u5c0d\u54c1\u724c\u6709\u6240\u4e86\u89e3\u7684\u7528\u6236\uff0c\u4ed6\u5011\u5728\u4e0d\u589e\u52a0\u9810\u7b97\u7684\u60c5\u6cc1\u4e0b\u6700\u5927\u5316\u4e86\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u3002<\/p>\n\n\n\n<p>\u5c0d\u65bc\u5e0c\u671b\u6709\u6548\u64f4\u5c55\u5e02\u5834\u7684\u570b\u969b\u4f01\u696d\u4f86\u8aaa\uff0c\u9019\u7a2e\u65b9\u5f0f\u8b93\u518d\u884c\u92b7\u6210\u70ba\u7279\u5225\u660e\u667a\u7684\u9078\u64c7\u3002\u5728\u4e0b\u4e00\u7bc0\u4e2d\uff0c\u6211\u5011\u5c07\u8a0e\u8ad6\u518d\u884c\u92b7\u5982\u4f55\u878d\u5165\u66f4\u5927\u7684\u5168\u7403\u884c\u92b7\u6d3b\u52d5\uff0c\u5e6b\u52a9\u60a8\u7684\u696d\u52d9\u9032\u4e00\u6b65\u62d3\u5c55\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:20px;font-style:italic;font-weight:300\">\u518d\u884c\u92b7\u6d3b\u52d5\u901a\u5e38\u6bd4\u4e00\u822c\u5c55\u793a\u578b\u5ee3\u544a\u6d3b\u52d5\u66f4\u5177<a href=\"https:\/\/mailchimp.com\/marketing-glossary\/google-remarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6210\u672c\u6548\u76ca<\/a>\u3002\u4ee5Google\u70ba\u4f8b\uff0c2018\u5e74\u5e95Google\u5c55\u793a\u7db2\u7d61\u7684\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u4e2d\u4f4d\u6578\u70ba0.56\u7f8e\u5143\uff0c\u800c\u6a19\u6e96Google Ads\u7684CPC\u5247\u70ba1.33\u7f8e\u5143\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u5c07\u518d\u884c\u92b7\u6574\u5408\u81f3\u5168\u7403\u884c\u92b7\u6d3b\u52d5<\/strong><\/h2>\n\n\n\n<p>\u518d\u884c\u92b7\u5728\u4f5c\u70ba\u66f4\u5927\u6578\u4f4d\u884c\u92b7\u7b56\u7565\u7684\u4e00\u90e8\u5206\u6642\u6548\u679c\u6700\u4f73\u3002\u5b83\u8207\u5176\u4ed6\u884c\u92b7\u624b\u6bb5\u76f8\u8f14\u76f8\u6210\uff0c\u78ba\u4fdd\u6f5b\u5728\u5ba2\u6236\u5728\u4e0d\u540c\u5e73\u53f0\u4e0a\u591a\u6b21\u770b\u5230\u60a8\u7684\u54c1\u724c\uff0c\u52a0\u5f37\u8a8d\u77e5\u4e26\u5efa\u7acb\u5168\u7403\u7bc4\u570d\u7684\u4fe1\u4efb\u611f\u3002<\/p>\n\n\n\n<p>\u60f3\u50cf\u4e00\u5bb6\u92b7\u552e\u6c38\u7e8c\u6642\u5c1a\u914d\u4ef6\u7684\u516c\u53f8\u5e0c\u671b\u5728\u6b50\u6d32\u548c\u4e9e\u6d32\u64f4\u5c55\u5f71\u97ff\u529b\u3002\u4ed6\u5011\u63a8\u51fa\u4e86\u4e00\u5834\u5168\u7403\u6027\u6d3b\u52d5\uff0c\u7d50\u5408\u5167\u5bb9\u884c\u92b7\u3001\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u4ee5\u53ca\u8207\u7576\u5730\u610f\u898b\u9818\u8896\u7684\u5408\u4f5c\u3002\u5118\u7ba1\u9019\u4e9b\u7b56\u7565\u70ba\u7db2\u7ad9\u5e36\u4f86\u4e86\u65b0\u8a2a\u5ba2\uff0c\u8a31\u591a\u4eba\u5728\u672a\u8cfc\u8cb7\u7684\u60c5\u6cc1\u4e0b\u96e2\u958b\u4e86\u7db2\u7ad9\u3002\u9019\u6642\uff0c\u518d\u884c\u92b7\u4fbf\u6210\u70ba\u95dc\u9375\uff1a\u5b83\u900f\u904e\u76ee\u6a19\u5ee3\u544a\u91cd\u65b0\u5438\u5f15\u9019\u4e9b\u8a2a\u5ba2\uff0c\u63d0\u9192\u4ed6\u5011\u66fe\u700f\u89bd\u7684\u7522\u54c1\uff0c\u4e26\u7d66\u4e88\u6eab\u548c\u7684\u63a8\u52d5\u8b93\u4ed6\u5011\u56de\u6d41\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u9019\u7a2e\u65b9\u5f0f\uff0c\u8a72\u516c\u53f8\u53ef\u4ee5\u91dd\u5c0d\u4e0d\u540c\u5730\u5340\u91cf\u8eab\u6253\u9020\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u63d0\u4f9b\u7576\u5730\u8ca8\u5e63\u3001\u8a9e\u8a00\u53ca\u7279\u5b9a\u5340\u57df\u7684\u4fc3\u92b7\u6d3b\u52d5\u3002\u9019\u7a2e\u6574\u5408\u5e6b\u52a9\u4ed6\u5011\u6700\u5927\u5316\u5ee3\u6cdb\u884c\u92b7\u6d3b\u52d5\u7684\u50f9\u503c\uff0c\u91cd\u65b0\u5438\u5f15\u5df2\u611f\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u5373\u4fbf\u4ed6\u5011\u5df2\u96e2\u958b\u7db2\u7ad9\uff0c\u6700\u7d42\u63a8\u52d5\u5168\u7403\u92b7\u552e\u3002<\/p>\n\n\n\n<p>\u5728\u63a5\u4e0b\u4f86\u7684\u7ae0\u7bc0\u4e2d\uff0c\u6211\u5011\u5c07\u66f4\u6df1\u5165\u63a2\u8a0e\u518d\u884c\u92b7\u7684\u5177\u9ad4\u512a\u52e2\uff0c\u5305\u62ec\u5b83\u5982\u4f55\u63d0\u5347\u8f49\u63db\u7387\u548c\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\uff0c\u5e6b\u52a9\u4f01\u696d\u66f4\u6709\u6548\u5730\u89f8\u53ca\u570b\u969b\u5ba2\u6236\u3002<\/p>\n\n\n\n<div 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aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:20px;font-style:italic;font-weight:300\">\u518d\u884c\u92b7\u6d3b\u52d5\u7684\u8f49\u63db\u7387\u53ef\u9054\u5230\u6bd4\u4e00\u822c\u5c55\u793a\u578b\u5ee3\u544a\u9ad8\u51fa<a href=\"https:\/\/devrix.com\/tutorial\/remarketing-strategies-increase-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">203%<\/a>\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" 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