{"id":15023,"date":"2024-11-08T03:26:09","date_gmt":"2024-11-08T03:26:09","guid":{"rendered":"https:\/\/maketingo.com\/zh-tw\/?p=15023"},"modified":"2024-11-21T11:25:36","modified_gmt":"2024-11-21T11:25:36","slug":"social-media-content-global-engagement","status":"publish","type":"post","link":"https:\/\/maketingo.com\/zh-tw\/insights\/social-media-content-global-engagement\/","title":{"rendered":"\u5275\u9020\u80fd\u5438\u5f15\u5168\u7403\u95dc\u6ce8\u7684\u5167\u5bb9\uff1a\u51fa\u53e3\u4f01\u696d\u7684\u7b56\u7565"},"content":{"rendered":"\n<p>\u4f60\u77e5\u9053\u5168\u7403\u6709\u8d85\u904e 36 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Facebook\u3001Instagram \u548c LinkedIn 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style=\"font-size:25px\"><strong>\u904b\u7528\u8996\u89ba\u6545\u4e8b\u8b1b\u8ff0<\/strong><\/h2>\n\n\n\n<p>\u5728\u7e41\u5fd9\u7684\u793e\u4ea4\u5a92\u9ad4\u8cc7\u8a0a\u6d41\u4e2d\uff0c\u5f37\u70c8\u7684\u8996\u89ba\u6548\u679c\u5f80\u5f80\u662f\u8b93\u4eba\u505c\u4e0b\u4f86\u3001\u6ce8\u610f\u5230\u5167\u5bb9\u7684\u95dc\u9375\u3002\u9ad8\u54c1\u8cea\u7684\u5716\u7247\u3001\u5f71\u7247\u548c\u5716\u5f62\u80fd\u8b93\u4f60\u7528\u76f4\u63a5\u3001\u5f15\u4eba\u5165\u52dd\u4e14\u5bb9\u6613\u6d88\u5316\u7684\u65b9\u5f0f\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\uff0c\u9019\u5c0d\u65bc\u5438\u5f15\u570b\u969b\u53d7\u773e\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>\u8996\u89ba\u7684\u529b\u91cf<\/strong><\/p>\n\n\n\n<p>\u8996\u89ba\u6545\u4e8b\u6bd4\u55ae\u7d14\u7684\u6587\u5b57\u66f4\u80fd\u5feb\u901f\u6709\u6548\u5730\u50b3\u9054\u8a0a\u606f\u3002\u4e00\u5f35\u5f15\u4eba\u6ce8\u76ee\u7684\u5716\u7247\u6216\u4e00\u6bb5\u7cbe\u5fc3\u88fd\u4f5c\u7684\u5f71\u7247\uff0c\u80fd\u5920\u50b3\u905e\u60c5\u611f\u3001\u5c55\u793a\u7522\u54c1\u512a\u52e2\u4e26\u5c55\u793a\u54c1\u724c\u500b\u6027\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u4e00\u6bb5\u5c55\u793a\u7522\u54c1\u904b\u4f5c\u7684\u5f71\u7247\uff0c\u6216\u662f\u4e00\u5f35\u53cd\u6620\u7576\u5730\u6587\u5316\u7684\u5716\u7247\uff0c\u90fd\u80fd\u5275\u9020\u51fa\u5f37\u70c8\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u5438\u5f15\u4eba\u5011\u9032\u4e00\u6b65\u4e86\u89e3\u4f60\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<p><strong>\u8996\u89ba\u5167\u5bb9\u7684\u985e\u578b<\/strong><\/p>\n\n\n\n<p>\u6709\u8a31\u591a\u65b9\u5f0f\u53ef\u4ee5\u7528\u8996\u89ba\u6545\u4e8b\u4f86\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u7279\u5225\u9069\u5408\u570b\u969b\u53d7\u773e\u7684\u5167\u5bb9\u985e\u578b\uff1a<\/p>\n\n\n\n<p><strong>\u77ed\u7247\u8996\u983b\uff1a<\/strong><strong><br><\/strong>\u8996\u983b\u80fd\u8fc5\u901f\u5438\u5f15\u6ce8\u610f\u529b\u4e26\u5728\u77ed\u77ed\u5e7e\u79d2\u9418\u5167\u8b1b\u8ff0\u6545\u4e8b\u3002\u7522\u54c1\u793a\u7bc4\u3001\u5e55\u5f8c\u82b1\u7d6e\u6216\u9867\u5ba2\u898b\u8b49\u90fd\u80fd\u88fd\u4f5c\u6210\u5f15\u4eba\u5165\u52dd\u7684\u8996\u983b\u5167\u5bb9\u3002<\/p>\n\n\n\n<p><strong>\u8cc7\u8a0a\u5716\u8868\uff1a<\/strong><strong><br><\/strong>\u8cc7\u8a0a\u5716\u8868\u662f\u4ee5\u6e05\u6670\u4e14\u8996\u89ba\u5438\u5f15\u7684\u65b9\u5f0f\u5206\u4eab\u8cc7\u8a0a\u7684\u7d55\u4f73\u5de5\u5177\u3002\u7576\u4f60\u9700\u8981\u89e3\u91cb\u8907\u96dc\u7684\u8a71\u984c\u6216\u63d0\u4f9b\u7c21\u55ae\u7684\u63d0\u793a\uff0c\u8cc7\u8a0a\u5716\u8868\u7279\u5225\u6709\u6548\uff0c\u4e14\u80fd\u5438\u5f15\u5168\u7403\u53d7\u773e\u3002<\/p>\n\n\n\n<p><strong>\u7522\u54c1\u5c55\u793a\uff1a<\/strong><strong><br><\/strong>\u9ad8\u54c1\u8cea\u7684\u7522\u54c1\u5716\u7247\u548c\u8996\u983b\u80fd\u5920\u7a81\u51fa\u7522\u54c1\u7684\u7279\u9ede\u548c\u512a\u52e2\uff0c\u8b93\u6f5b\u5728\u9867\u5ba2\u6e05\u695a\u770b\u5230\u4f60\u7684\u7522\u54c1\u6240\u63d0\u4f9b\u7684\u50f9\u503c\u3002\u9019\u5728\u964c\u751f\u5e02\u5834\u4e2d\u7279\u5225\u6709\u7528\uff0c\u56e0\u70ba\u6d88\u8cbb\u8005\u53ef\u80fd\u9700\u8981\u66f4\u591a\u4fe1\u606f\u624d\u80fd\u505a\u51fa\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n\n\n\n<p><strong>\u8996\u89ba\u98a8\u683c\u7684\u4e00\u81f4\u6027<\/strong><\/p>\n\n\n\n<p>\u70ba\u4e86\u5efa\u7acb\u54c1\u724c\u8a8d\u77e5\u5ea6\uff0c\u4fdd\u6301\u5728\u6240\u6709\u5e02\u5834\u4e2d\u7684\u8996\u89ba\u98a8\u683c\u4e00\u81f4\u6027\u81f3\u95dc\u91cd\u8981\u3002\u9019\u610f\u5473\u8457\u5728\u5716\u7247\u548c\u8996\u983b\u4e2d\u4f7f\u7528\u76f8\u540c\u7684\u8272\u8abf\u3001\u5b57\u9ad4\u548c\u8a2d\u8a08\u5143\u7d20\u3002\u4e00\u81f4\u6027\u6709\u52a9\u65bc\u5f37\u5316\u4f60\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4e26\u4f7f\u4f60\u7684\u5167\u5bb9\u66f4\u5177\u8fa8\u8b58\u5ea6\uff0c\u7121\u8ad6\u6709\u4eba\u5728\u6b50\u6d32\u9084\u662f\u4e9e\u6d32\u770b\u5230\u4f60\u7684\u5e16\u5b50\uff0c\u90fd\u80fd\u7acb\u5373\u8a8d\u51fa\u662f\u4f60\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:20px;font-style:italic;font-weight:300\">2023<a href=\"https:\/\/sproutsocial.com\/insights\/data\/harris-insights-report-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e74\u793e\u4ea4\u5a92\u9ad4\u72c0\u6cc1\u5831\u544a<\/a>\u6307\u51fa\uff0c88%\u7684\u4f01\u696d\u9818\u5c0e\u8005\u8a8d\u70ba\u793e\u4ea4\u5a92\u9ad4\u6578\u64da\u548c\u6d1e\u5bdf\u5c0d\u65bc\u9867\u5ba2\u7dad\u8b77\u548c\u63d0\u4f9b\u5353\u8d8a\u9867\u5ba2\u670d\u52d9\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u901a\u904e\u6709\u6548\u904b\u7528\u8996\u89ba\u5143\u7d20\uff0c\u4f60\u53ef\u4ee5\u5275\u9020\u51fa\u4ee4\u4eba\u96e3\u5fd8\u4e14\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9\uff0c\u8207\u8de8\u570b\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u8a0e\u8ad6\u5275\u5efa\u6709\u6548\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u7684\u4e3b\u8981\u597d\u8655\uff0c\u4ee5\u53ca\u5b83\u5982\u4f55\u5e6b\u52a9\u4f60\u7684\u54c1\u724c\u5728\u570b\u969b\u5e02\u5834\u4e0a\u6210\u9577\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u6709\u6548\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u5275\u5efa\u7684\u4e3b\u8981\u597d\u8655<\/strong><\/h2>\n\n\n\n<p>\u5275\u5efa\u6709\u6548\u7684\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u5c0d\u65bc\u9032\u8ecd\u570b\u969b\u5e02\u5834\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u53ef\u80fd\u662f\u6539\u8b8a\u904a\u6232\u898f\u5247\u7684\u95dc\u9375\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4f7f\u5176\u503c\u5f97\u6295\u8cc7\u7684\u95dc\u9375\u597d\u8655\uff1a<\/p>\n\n\n\n<p><strong>\u63d0\u5347\u8de8\u570b\u54c1\u724c\u8a8d\u77e5\u5ea6<\/strong><\/p>\n\n\n\n<p>\u7b56\u7565\u6027\u5730\u5275\u5efa\u5167\u5bb9\u6709\u52a9\u65bc\u4f60\u7684\u54c1\u724c\u5728\u65b0\u5e02\u5834\u4e2d\u8b8a\u5f97\u6613\u65bc\u8b58\u5225\u548c\u8a18\u4f4f\u3002\u900f\u904e\u6301\u7e8c\u5206\u4eab\u76f8\u95dc\u4e14\u8996\u89ba\u5438\u5f15\u7684\u5e16\u5b50\uff0c\u4f60\u80fd\u5920\u5275\u9020\u719f\u6089\u611f\uff0c\u9019\u6703\u8b93\u9032\u5165\u65b0\u5340\u57df\u8b8a\u5f97\u66f4\u52a0\u9806\u5229\u3002\u4e00\u500b\u6709\u8fa8\u8b58\u5ea6\u7684\u54c1\u724c\u5efa\u7acb\u4e86\u4fe1\u4efb\uff0c\u5e6b\u52a9\u6f5b\u5728\u9867\u5ba2\u66f4\u9858\u610f\u8207\u4f60\u7684\u696d\u52d9\u4e92\u52d5\u3002<\/p>\n\n\n\n<p><strong>\u63d0\u5347\u9867\u5ba2\u53c3\u8207\u5ea6\u8207\u5fe0\u8aa0\u5ea6<\/strong><\/p>\n\n\n\n<p>\u5438\u5f15\u4eba\u7684\u5167\u5bb9\u4e0d\u50c5\u50c5\u662f\u70ba\u4e86\u63a5\u89f8\u65b0\u9867\u5ba2\u2014\u2014\u5b83\u9084\u662f\u5efa\u7acb\u95dc\u4fc2\u7684\u95dc\u9375\u3002\u7576\u4f60\u7684\u5167\u5bb9\u80fd\u5920\u8207\u570b\u969b\u53d7\u773e\u7522\u751f\u5171\u9cf4\u6642\uff0c\u5b83\u6709\u52a9\u65bc\u57f9\u990a\u5fe0\u8aa0\u5ea6\uff0c\u9f13\u52f5\u9867\u5ba2\u56de\u4f86\u3002\u4e92\u52d5\u6027\u5f37\u7684\u5e16\u5b50\u3001\u6709\u50f9\u503c\u7684\u4fe1\u606f\uff0c\u4ee5\u53ca\u5177\u6709\u6587\u5316\u76f8\u95dc\u6027\u7684\u5167\u5bb9\uff0c\u80fd\u8b93\u9867\u5ba2\u611f\u53d7\u5230\u88ab\u91cd\u8996\uff0c\u5f9e\u800c\u4fc3\u9032\u66f4\u5f37\u7684\u95dc\u4fc2\u548c\u56de\u8cfc\u3002<\/p>\n\n\n\n<p><strong>\u6210\u672c\u6548\u76ca\u9ad8\u7684\u5168\u7403\u884c\u92b7<\/strong><\/p>\n\n\n\n<p>\u793e\u4ea4\u5a92\u9ad4\u63d0\u4f9b\u4e86\u4e00\u7a2e\u4f4e\u6210\u672c\u7684\u65b9\u5f0f\u4f86\u63a5\u89f8\u65b0\u5e02\u5834\u4e26\u589e\u52a0\u54c1\u724c\u66dd\u5149\uff0c\u800c\u4e0d\u9700\u8981\u50cf\u50b3\u7d71\u884c\u92b7\u90a3\u6a23\u82b1\u8cbb\u9ad8\u984d\u9810\u7b97\u3002\u900f\u904e\u7cbe\u5fc3\u8a2d\u8a08\u7684\u5167\u5bb9\uff0c\u4f60\u53ef\u4ee5\u8207\u5168\u7403\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\uff0c\u907f\u514d\u904e\u5ea6\u82b1\u8cbb\u3002\u9019\u4f7f\u5f97\u793e\u4ea4\u5a92\u9ad4\u6210\u70ba\u4e00\u500b\u8ca0\u64d4\u5f97\u8d77\u7684\u5de5\u5177\uff0c\u80fd\u5920\u5e6b\u52a9\u4f60\u7684\u54c1\u724c\u64f4\u5c55\u5f71\u97ff\u529b\u548c\u89f8\u53ca\u7bc4\u570d\u3002<\/p>\n\n\n\n<p><strong>\u91dd\u5c0d\u6027\u5167\u5bb9\u63d0\u9ad8\u8f49\u63db\u7387<\/strong><\/p>\n\n\n\n<p>\u7576\u4f60\u6839\u64da\u7279\u5b9a\u5e02\u5834\u7684\u9700\u6c42\u548c\u504f\u597d\u8abf\u6574\u5167\u5bb9\u6642\uff0c\u4f60\u5c31\u80fd\u5920\u63d0\u9ad8\u5c07\u89c0\u773e\u8f49\u5316\u70ba\u5fe0\u5be6\u9867\u5ba2\u7684\u6a5f\u7387\u3002\u5177\u6709\u6587\u5316\u76f8\u95dc\u6027\u7684\u5e16\u5b50\u5411\u9867\u5ba2\u5c55\u793a\u4f60\u4e86\u89e3\u4ed6\u5011\uff0c\u9019\u6a23\u7684\u806f\u7e6b\u8b93\u4ed6\u5011\u66f4\u53ef\u80fd\u505a\u51fa\u8cfc\u8cb7\u6c7a\u7b56\u3002\u91dd\u5c0d\u6027\u5167\u5bb9\u4e0d\u50c5\u50c5\u662f\u89f8\u53ca\u5230\u4eba\u7fa4\uff0c\u5b83\u66f4\u80fd\u6fc0\u767c\u884c\u52d5\u3002<\/p>\n\n\n\n<p><strong>\u5728\u65b0\u5e02\u5834\u5efa\u7acb\u4fe1\u4efb<\/strong><\/p>\n\n\n\n<p>\u6301\u7e8c\u4e14\u7cbe\u5fc3\u88fd\u4f5c\u7684\u5167\u5bb9\u80fd\u5920\u4f7f\u4f60\u7684\u54c1\u724c\u5efa\u7acb\u4fe1\u8b7d\uff0c\u6210\u70ba\u53ef\u4fe1\u8cf4\u7684\u9078\u64c7\u3002\u5c0d\u65bc\u53ef\u80fd\u4e0d\u719f\u6089\u4f60\u696d\u52d9\u7684\u570b\u969b\u53d7\u773e\u4f86\u8aaa\uff0c\u5b9a\u671f\u767c\u4f48\u5c55\u793a\u7522\u54c1\u3001\u54c1\u724c\u50f9\u503c\u548c\u9867\u5ba2\u6545\u4e8b\u7684\u5e16\u5b50\uff0c\u6709\u52a9\u65bc\u5efa\u7acb\u4fe1\u4efb\u611f\u3002\u9019\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u5c24\u5176\u91cd\u8981\uff0c\u56e0\u70ba\u88ab\u8996\u70ba\u53ef\u9760\u7684\u9078\u64c7\uff0c\u80fd\u8b93\u4f60\u5728\u7576\u5730\u54c1\u724c\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n\n\n\n<p>\u901a\u904e\u5c08\u6ce8\u65bc\u9019\u4e9b\u597d\u8655\uff0c\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u5275\u5efa\u53ef\u4ee5\u5728\u5e6b\u52a9\u4f60\u7684\u54c1\u724c\u570b\u969b\u5316\u64f4\u5f35\u4e2d\u767c\u63ee\u5f37\u5927\u7684\u4f5c\u7528\u3002\u5728\u6700\u5f8c\u4e00\u7bc0\u4e2d\uff0c\u6211\u5011\u5c07\u7e3d\u7d50\u9019\u4e9b\u8981\u9ede\uff0c\u4e26\u9f13\u52f5\u4f60\u63a2\u7d22\u5982\u4f55\u901a\u904e\u63d0\u5347\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u4f86\u589e\u5f37\u5168\u7403\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:20px;font-style:italic;font-weight:300\">\u6839\u64da<a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/branding-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lucidpress<\/a>\u76842023\u5e74\u5831\u544a\uff0c\u4fdd\u6301\u4e00\u81f4\u7684\u54c1\u724c\u5c55\u793a\u53ef\u4ee5\u5c07\u6536\u5165\u63d0\u5347\u6700\u591a\u905423%\u3002\u9019\u5f37\u8abf\u4e86\u5728\u63d0\u5347\u6d88\u8cbb\u8005\u8a8d\u77e5\u5ea6\u548c\u53c3\u8207\u5ea6\u65b9\u9762\uff0c\u7d71\u4e00\u54c1\u724c\u8a0a\u606f\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u7d50\u8ad6<\/strong><\/h2>\n\n\n\n<p>\u5275\u5efa\u91dd\u5c0d\u6027\u4e14\u5177\u6709\u6587\u5316\u76f8\u95dc\u6027\u7684\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\uff0c\u5c0d\u65bc\u5438\u5f15\u5168\u7403\u95dc\u6ce8\u4e26\u5efa\u7acb\u5f37\u5927\u3001\u5177\u8fa8\u8b58\u5ea6\u7684\u54c1\u724c\u81f3\u95dc\u91cd\u8981\u3002\u901a\u904e\u4e86\u89e3\u4f60\u7684\u53d7\u773e\u3001\u8abf\u6574\u8a0a\u606f\u50b3\u905e\u65b9\u5f0f\u4e26\u904b\u7528\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9\u985e\u578b\uff0c\u4f60\u80fd\u5920\u8207\u570b\u969b\u9867\u5ba2\u5efa\u7acb\u66f4\u6df1\u5c64\u6b21\u7684\u806f\u7e6b\u3002\u6709\u6548\u7684\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u4e0d\u50c5\u80fd\u63d0\u5347\u53ef\u898b\u5ea6\uff1b\u5b83\u9084\u80fd\u5efa\u7acb\u4fe1\u4efb\uff0c\u9f13\u52f5\u5fe0\u8aa0\uff0c\u4e26\u70ba\u9032\u5165\u65b0\u5e02\u5834\u6253\u958b\u5927\u9580\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u6e96\u5099\u597d\u64f4\u5927\u54c1\u724c\u7684\u5f71\u97ff\u529b\u4e26\u5728\u5168\u7403\u5e02\u5834\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u8003\u616e\u52a0\u5f37\u4f60\u7684<a href=\"https:\/\/maketingo.com\/zh-tw\/solutions\/social-media-marketing-smm\/\">\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u7b56\u7565<\/a>\u3002\u91cf\u8eab\u6253\u9020\u7684\u5167\u5bb9\u53ef\u4ee5\u5e36\u4f86\u5be6\u8cea\u6027\u7684\u6539\u8b8a\uff0c\u5982\u679c\u4f60\u5e0c\u671b\u7372\u5f97\u5c08\u696d\u6307\u5c0e\uff0c\u5e6b\u52a9\u4f60\u5236\u5b9a\u9069\u5408\u5404\u7a2e\u6587\u5316\u7684\u5167\u5bb9\u8a08\u5283\uff0c\u96a8\u6642<a href=\"https:\/\/maketingo.com\/zh-tw\/contact\/\">\u806f\u7d61\u6211<\/a>\uff0c\u8b93\u6211\u5011\u4e00\u8d77\u628a\u4f60\u7684\u54c1\u724c\u5e36\u5411\u65b0\u7684\u9ad8\u5cf0\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\"><strong><strong>\u570b\u969b\u5e02\u5834\u53d7\u773e\u7814\u7a76\u6307\u5357<\/strong><\/strong><\/h3>\n\n\n\n<p><strong>\u6b65\u9a5f1\uff1a\u5b9a\u7fa9\u4f60\u7684\u76ee\u6a19\u5e02\u5834<\/strong><\/p>\n\n\n\n<p>\u78ba\u5b9a\u4f60\u60f3\u8981\u7814\u7a76\u7684\u570b\u5bb6\u6216\u5730\u5340\u3002\u8003\u616e\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u5728\u54ea\u4e9b\u5730\u65b9\u6700\u5177\u50f9\u503c\uff0c\u4e26\u5c08\u6ce8\u65bc\u4e86\u89e3\u9019\u4e9b\u7279\u5b9a\u5e02\u5834\u3002\u4e86\u89e3\u61c9\u512a\u5148\u7814\u7a76\u7684\u5340\u57df\uff0c\u5c07\u5e6b\u52a9\u4f60\u6700\u5927\u5316\u4f7f\u7528\u7814\u7a76\u6642\u9593\u548c\u8cc7\u6e90\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u6b65\u9a5f2\uff1a\u4f7f\u7528\u95dc\u9375\u7814\u7a76\u5de5\u5177<\/strong><\/p>\n\n\n\n<p><strong>Google Analytics<\/strong><\/p>\n\n\n\n<p>\u4f7f\u7528\u65b9\u6cd5\uff1a\u5728\u4f60\u7684\u7db2\u7ad9\u4e0a\u8a2d\u7f6e Google Analytics\uff0c\u6536\u96c6\u8a2a\u5ba2\u4f86\u6e90\u548c\u4e92\u52d5\u6578\u64da\u3002<\/p>\n\n\n\n<p>\u95dc\u9375\u6578\u64da\u6307\u6a19\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f4d\u7f6e<\/strong>\uff1a\u67e5\u770b\u4f86\u81ea\u54ea\u4e9b\u570b\u5bb6\u3001\u5730\u5340\u548c\u57ce\u5e02\u7684\u6d41\u91cf\u6700\u591a\u3002<\/li>\n\n\n\n<li><strong>\u4eba\u53e3\u7d71\u8a08<\/strong>\uff1a\u4e86\u89e3\u4f60\u7684\u53d7\u773e\u5e74\u9f61\u548c\u6027\u5225\uff0c\u5e6b\u52a9\u4f60\u4e86\u89e3\u5728\u6bcf\u500b\u5730\u5340\u8ab0\u6700\u6709\u8208\u8da3\u4f60\u7684\u696d\u52d9\u3002<\/li>\n\n\n\n<li><strong>\u8a2d\u5099\u8207\u884c\u70ba<\/strong>\uff1a\u67e5\u770b\u54ea\u4e9b\u8a2d\u5099\uff08\u624b\u6a5f\u3001\u684c\u9762\uff09\u4f7f\u7528\u6700\u591a\uff0c\u4e26\u76e3\u63a7\u8a2a\u5ba2\u884c\u70ba\uff0c\u5982\u6703\u8a71\u6642\u9593\u548c\u6bcf\u6703\u8a71\u9801\u9762\u6578\uff0c\u4e86\u89e3\u7528\u6236\u7684\u53c3\u8207\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>Facebook Audience Insights<\/strong><\/p>\n\n\n\n<p>\u4f7f\u7528\u65b9\u6cd5\uff1aFacebook Audience Insights \u63d0\u4f9b\u5927\u91cf\u95dc\u65bc\u4e92\u52d5\u8005\u7684\u53d7\u773e\u6578\u64da\uff0c\u5305\u62ec\u8207\u4f60\u7684\u9801\u9762\u4e92\u52d5\u7684\u7528\u6236\u53ca\u5c0d\u985e\u4f3c\u7522\u54c1\u6709\u8208\u8da3\u7684\u4eba\u3002<\/p>\n\n\n\n<p>\u95dc\u9375\u6578\u64da\u6307\u6a19\uff1a<\/p>\n\n\n\n<ul 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