{"id":15061,"date":"2024-11-08T06:55:32","date_gmt":"2024-11-08T06:55:32","guid":{"rendered":"https:\/\/maketingo.com\/zh-tw\/?p=15061"},"modified":"2024-11-21T11:45:27","modified_gmt":"2024-11-21T11:45:27","slug":"amazon-store-setup","status":"publish","type":"post","link":"https:\/\/maketingo.com\/zh-tw\/insights\/amazon-store-setup\/","title":{"rendered":"\u70ba\u5168\u7403\u6210\u529f\u8a2d\u7acb\u60a8\u7684\u7dda\u4e0a\u5546\u5e97\uff1a\u65b0\u624b\u6307\u5357"},"content":{"rendered":"\n<p>\u60a8\u77e5\u9053\u55ce\uff1f\u4e9e\u99ac\u905c\u9023\u7d50\u4e86\u5168\u7403\u8d85\u904e<a href=\"https:\/\/worldmetrics.org\/amazon-user-statistics\/\" target=\"_blank\" rel=\"noreferrer 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class=\"wp-block-list\">\n<li><strong>\u8d0a\u52a9\u7522\u54c1<\/strong>\uff1a\u9019\u4e9b\u5ee3\u544a\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u548c\u7522\u54c1\u9801\u9762\u4e0a\uff0c\u8b93\u60a8\u7684\u7522\u54c1\u5728\u4e9e\u99ac\u905c\u5e73\u53f0\u4e0a\u4f54\u64da\u9ec3\u91d1\u4f4d\u7f6e\u3002\u60a8\u50c5\u9700\u5728\u9867\u5ba2\u9ede\u64ca\u5ee3\u544a\u6642\u652f\u4ed8\u8cbb\u7528\uff0c\u9019\u662f\u4e00\u7a2e\u5177\u6709\u6210\u672c\u6548\u76ca\u7684\u65b9\u5f0f\u4f86\u5f15\u5c0e\u6d41\u91cf\u5230\u60a8\u7684\u6e05\u55ae\u3002<\/li>\n\n\n\n<li><strong>\u4fc3\u92b7\u6d3b\u52d5<\/strong>\uff1a\u4e9e\u99ac\u905c\u5141\u8a31\u60a8\u5275\u5efa\u7279\u5225\u512a\u60e0\uff0c\u5982\u6298\u6263\u3001\u8cb7\u4e00\u9001\u4e00\u7b49\u3002\u9019\u4e9b\u4fc3\u92b7\u6d3b\u52d5\u662f\u589e\u52a0\u92b7\u552e\u91cf\u548c\u5438\u5f15\u65b0\u820a\u7522\u54c1\u95dc\u6ce8\u7684\u597d\u65b9\u6cd5\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5982\u4f55\u6709\u6548\u4f7f\u7528\u9019\u4e9b\u5de5\u5177<\/strong> 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class=\"wp-block-list\">\n<li><strong>\u7784\u6e96\u6b63\u78ba\u7684\u53d7\u773e<\/strong>\uff1a\u4f7f\u7528\u4e9e\u99ac\u905c\u7684\u5b9a\u4f4d\u9078\u9805\uff0c\u4ee5\u9867\u5ba2\u7684\u641c\u5c0b\u884c\u70ba\u548c\u8cfc\u8cb7\u6b77\u53f2\u70ba\u57fa\u790e\u4f86\u63a5\u89f8\u4ed6\u5011\u3002\u9019\u78ba\u4fdd\u60a8\u7684\u5ee3\u544a\u548c\u4fc3\u92b7\u6d3b\u52d5\u80fd\u88ab\u6700\u6709\u53ef\u80fd\u8cfc\u8cb7\u7684\u9867\u5ba2\u770b\u5230\u3002<\/li>\n\n\n\n<li><strong>\u660e\u667a\u5730\u8a2d\u5b9a\u9810\u7b97<\/strong>\uff1a\u8a2d\u5b9a\u6bcf\u65e5\u9810\u7b97\uff0c\u4ee5\u4fbf\u60a8\u5728\u4e0d\u8d85\u652f\u7684\u60c5\u6cc1\u4e0b\u6e2c\u8a66\u4e0d\u540c\u7684\u5ee3\u544a\u548c\u4fc3\u92b7\u6d3b\u52d5\u3002\u5bc6\u5207\u76e3\u63a7\u8868\u73fe\uff0c\u6839\u64da\u80fd\u5e36\u4f86\u6700\u591a\u92b7\u552e\u7684\u7b56\u7565\u8abf\u6574\u3002<\/li>\n\n\n\n<li><strong>\u512a\u5316\u60a8\u7684\u6d3b\u52d5<\/strong>\uff1a\u6839\u64da\u6d3b\u52d5\u8868\u73fe\u6578\u64da\u4e0d\u65b7\u512a\u5316\u95dc\u9375\u5b57\u548c\u5b9a\u4f4d\u689d\u4ef6\u3002\u4e9e\u99ac\u905c\u63d0\u4f9b\u7684\u6d1e\u5bdf\u8cc7\u8a0a\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u54ea\u4e9b\u5ee3\u544a\u5728\u8f49\u63db\uff0c\u4ee5\u53ca\u539f\u56e0\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6709\u6548\u4f7f\u7528\u9019\u4e9b\u5de5\u5177\u53ef\u4ee5\u986f\u8457\u63d0\u5347\u60a8\u7684\u5546\u5e97\u66dd\u5149\u5ea6\u548c\u92b7\u552e\u91cf\uff0c\u4f7f\u570b\u969b\u9867\u5ba2\u66f4\u5bb9\u6613\u767c\u73fe\u4e26\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u63a2\u8a0e\u53ef\u9760\u7684\u904b\u8f38\u548c\u8655\u7406\u9078\u9805\u7684\u91cd\u8981\u6027\uff0c\u9019\u5c0d\u65bc\u7dad\u8b77\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u5efa\u7acb\u5168\u7403\u4fe1\u8b7d\u826f\u597d\u7684\u8ce3\u5bb6\u5f62\u8c61\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u63d0\u4f9b\u53ef\u9760\u7684\u904b\u8f38\u8207\u8655\u7406\u9078\u9805<\/strong><\/h2>\n\n\n\n<p>\u5728\u5229\u7528\u4e9e\u99ac\u905c\u7684\u5167\u5efa\u884c\u92b7\u5de5\u5177\u63d0\u5347\u7522\u54c1\u66dd\u5149\u5ea6\u548c\u5f15\u5c0e\u6d41\u91cf\u4e4b\u5f8c\uff0c\u70ba\u60a8\u7684\u696d\u52d9\u63d0\u4f9b\u53ef\u9760\u7684\u904b\u8f38\u548c\u8655\u7406\u9078\u9805\u4fbf\u986f\u5f97\u81f3\u95dc\u91cd\u8981\u3002\u9019\u662f\u5efa\u7acb\u5168\u7403\u5ba2\u6236\u4fe1\u4efb\u548c\u6eff\u610f\u5ea6\u7684\u57fa\u790e\u3002<\/p>\n\n\n\n<p><strong>\u70ba\u4f55\u53ef\u9760\u7684\u904b\u8f38\u81f3\u95dc\u91cd\u8981<\/strong> 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style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u78ba\u4fdd\u9075\u5b88\u570b\u969b\u6cd5\u898f\u8207\u7a05\u52d9<\/strong><\/h2>\n\n\n\n<p>\u5728\u4f7f\u7528\u4e9e\u99ac\u905c FBA \u7b49\u670d\u52d9\u63d0\u4f9b\u53ef\u9760\u7684\u904b\u8f38\u548c\u8655\u7406\u9078\u9805\u5f8c\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u78ba\u4fdd\u6240\u6709\u570b\u969b\u4ea4\u6613\u7b26\u5408\u5404\u7a2e\u6cd5\u898f\u548c\u7a05\u52d9\u8981\u6c42\u3002\u5408\u898f\u4e0d\u50c5\u50c5\u662f\u6cd5\u5f8b\u4e0a\u7684\u5fc5\u8981\uff0c\u4e5f\u662f\u7dad\u8b77\u5168\u7403\u9867\u5ba2\u4fe1\u4efb\u548c\u6eff\u610f\u5ea6\u7684\u91cd\u8981\u624b\u6bb5\u3002<\/p>\n\n\n\n<p><strong>\u61c9\u5c0d\u5168\u7403\u5408\u898f\u6027\u6311\u6230<\/strong> 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class=\"wp-block-list\">\n<li><strong>\u6301\u7e8c\u5b78\u7fd2\u4e26\u4fdd\u6301\u66f4\u65b0<\/strong>\uff1a\u6cd5\u898f\u53ef\u80fd\u7d93\u5e38\u8b8a\u52d5\u3002\u5b9a\u671f\u5b78\u7fd2\u60a8\u904b\u9001\u76ee\u7684\u5730\u570b\u5bb6\u7684\u6cd5\u898f\u74b0\u5883\uff0c\u9019\u53ef\u80fd\u9700\u8981\u8207\u7576\u5730\u7684\u6cd5\u5f8b\u5c08\u5bb6\u8aee\u8a62\u3002<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u5408\u898f\u5de5\u5177\u548c\u670d\u52d9<\/strong>\uff1a\u5229\u7528\u65e8\u5728\u7c21\u5316\u5408\u898f\u6d41\u7a0b\u7684\u5de5\u5177\u548c\u670d\u52d9\u3002\u8a31\u591a\u96fb\u5546\u5e73\u53f0\u548c\u7269\u6d41\u670d\u52d9\u63d0\u4f9b\u8cc7\u6e90\u4f86\u5e6b\u52a9\u60a8\u7406\u89e3\u4e26\u7ba1\u7406\u95dc\u7a05\u3001\u7a05\u52d9\u53ca\u5176\u4ed6\u6cd5\u898f\u8981\u6c42\u3002<\/li>\n\n\n\n<li><strong>\u59a5\u5584\u8a18\u9304<\/strong>\uff1a\u4fdd\u7559\u6240\u6709\u570b\u969b\u4ea4\u6613\u7684\u8a73\u7d30\u8a18\u9304\uff0c\u5305\u62ec\u904b\u8f38\u6587\u4ef6\u3001\u7a05\u6b3e\u652f\u4ed8\u4ee5\u53ca\u8207\u76e3\u7ba1\u6a5f\u69cb\u7684\u6e9d\u901a\u7d00\u9304\u3002\u5728\u51fa\u73fe\u722d\u8b70\u6216\u7a3d\u67e5\u6642\uff0c\u9019\u4e9b\u6587\u4ef6\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u901a\u904e\u78ba\u4fdd\u7b26\u5408\u570b\u969b\u6cd5\u898f\u548c\u7a05\u52d9\u8981\u6c42\uff0c\u60a8\u80fd\u5920\u70ba\u60a8\u7684\u696d\u52d9\u8b77\u822a\uff0c\u907f\u514d\u6cd5\u5f8b\u554f\u984c\uff0c\u4e26\u70ba\u9867\u5ba2\u63d0\u4f9b\u7121\u7e2b\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u5c0d\u5408\u898f\u6027\u548c\u8aa0\u4fe1\u7684\u627f\u8afe\u4e0d\u50c5\u63d0\u5347\u4e86\u9867\u5ba2\u4fe1\u4efb\uff0c\u4e5f\u70ba\u60a8\u7684\u696d\u52d9\u9577\u671f\u767c\u5c55\u548c\u6210\u529f\u5960\u5b9a\u4e86\u7a69\u56fa\u7684\u57fa\u790e\u3002<\/p>\n\n\n\n<p>\u4f5c\u70ba\u672c\u7bc0\u7684\u7d50\u8ad6\uff0c\u8acb\u8a18\u4f4f\uff0c\u5efa\u7acb\u8207\u570b\u969b\u8cb7\u5bb6\u4e4b\u9593\u7684\u4fe1\u4efb\u4e0d\u50c5\u50c5\u662f\u9075\u5b88\u898f\u5247\uff0c\u9084\u5305\u62ec\u63d0\u4f9b\u7a69\u5b9a\u3001\u53ef\u9760\u7684\u5ba2\u670d\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u8a0e\u8ad6\u5982\u4f55\u8a2d\u7f6e\u5c08\u9580\u9762\u5411\u5168\u7403\u5ba2\u6236\u7684\u5ba2\u6236\u652f\u63f4\uff0c\u4ee5\u78ba\u4fdd\u4ed6\u5011\u7684\u6240\u6709\u7591\u616e\u548c\u554f\u984c\u80fd\u5920\u53ca\u6642\u4e26\u6709\u6548\u5730\u5f97\u5230\u89e3\u6c7a\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u70ba\u5168\u7403\u8cb7\u5bb6\u8a2d\u7acb\u5ba2\u6236\u652f\u63f4<\/strong><\/h2>\n\n\n\n<p>\u5728\u78ba\u4fdd\u696d\u52d9\u7b26\u5408\u570b\u969b\u6cd5\u898f\u548c\u7a05\u52d9\u5f8c\uff0c\u5efa\u7acb\u7a69\u5065\u7684\u5ba2\u6236\u652f\u63f4\u7cfb\u7d71\u81f3\u95dc\u91cd\u8981\u3002\u9019\u4e0d\u50c5\u6709\u52a9\u65bc\u5efa\u7acb\u4fe1\u4efb\uff0c\u9084\u80fd\u78ba\u4fdd\u5168\u7403\u5ba2\u6236\u9762\u81e8\u7684\u4efb\u4f55\u554f\u984c\u80fd\u53ca\u6642\u6709\u6548\u5730\u89e3\u6c7a\u3002<\/p>\n\n\n\n<p><strong>\u5ba2\u6236\u652f\u63f4\u7684\u91cd\u8981\u6027<\/strong> 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style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u4e9e\u99ac\u905c\u5546\u5e97\u8a2d\u7acb\u5c0d\u570b\u969b\u696d\u52d9\u7684\u4e3b\u8981\u597d\u8655<\/strong><\/h2>\n\n\n\n<p>\u5728\u78ba\u7acb\u5065\u5168\u7684\u5ba2\u6236\u652f\u63f4\u4ee5\u78ba\u4fdd\u570b\u969b\u5ba2\u6236\u4eab\u53d7\u7121\u7e2b\u4e14\u53ef\u9760\u7684\u8cfc\u7269\u9ad4\u9a57\u5f8c\uff0c\u56de\u9867\u8a2d\u7acb\u4e9e\u99ac\u905c\u5546\u5e97\u5c0d\u65bc\u570b\u969b\u696d\u52d9\u62d3\u5c55\u7684\u6574\u9ad4\u597d\u8655\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n<p><strong>\u5373\u6642\u63a5\u89f8\u5168\u7403\u5ba2\u6236\u7fa4<\/strong> 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Ads\uff09\u65e8\u5728\u589e\u52a0\u60a8\u7684\u7522\u54c1\u66dd\u5149\u7387\u3002\u9019\u4e9b\u5de5\u5177\u900f\u904e\u5728\u641c\u7d22\u7d50\u679c\u4e2d\u589e\u5f37\u7522\u54c1\u7684\u53ef\u898b\u6027\u4f86\u5e6b\u52a9\u5438\u5f15\u76f8\u95dc\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u64f4\u5c55\u60a8\u5728\u4e0d\u540c\u5e02\u5834\u548c\u4eba\u53e3\u7fa4\u9ad4\u4e2d\u7684\u5f71\u97ff\u529b\u3002<\/p>\n\n\n\n<p><strong>\u900f\u904e\u4e9e\u99ac\u905c FBA \u670d\u52d9\u63d0\u5347\u8a02\u55ae\u5c65\u884c\u6548\u7387<\/strong> \u4e9e\u99ac\u905c\u7684 FBA \u670d\u52d9\u8b93\u904b\u8f38\u548c\u7269\u6d41\u8b8a\u5f97\u66f4\u52a0\u7c21\u55ae\u3002FBA \u4e0d\u50c5\u5c07\u60a8\u7684\u5eab\u5b58\u5728\u4e9e\u99ac\u905c\u7684\u5009\u5eab\u4e2d\u5132\u5b58\uff0c\u9084\u8655\u7406\u5305\u88dd\u3001\u904b\u8f38\u3001\u5ba2\u6236\u670d\u52d9\u548c\u9000\u8ca8\u3002\u9019\u7a2e\u6548\u7387\u5c0d\u65bc\u6eff\u8db3\u73fe\u4eca\u7db2\u4e0a\u8cfc\u7269\u8005\u7684\u5feb\u901f\u914d\u9001\u9700\u6c42\u81f3\u95dc\u91cd\u8981\uff0c\u6709\u52a9\u65bc\u4fdd\u6301\u9ad8\u9867\u5ba2\u6eff\u610f\u5ea6\u3002<\/p>\n\n\n\n<p><strong>\u964d\u4f4e\u5168\u7403\u64f4\u5c55\u7684\u9032\u5165\u6210\u672c<\/strong> \u570b\u969b\u64f4\u5c55\u901a\u5e38\u9700\u8981\u5728\u57fa\u790e\u8a2d\u65bd\u548c\u7269\u6d41\u65b9\u9762\u9032\u884c\u5927\u91cf\u6295\u8cc7\u3002\u7136\u800c\uff0c\u4e9e\u99ac\u905c\u5141\u8a31\u60a8\u8df3\u904e\u9019\u4e9b\u9ad8\u6602\u7684\u524d\u671f\u6210\u672c\uff0c\u4f7f\u6e2c\u8a66\u548c\u9032\u5165\u65b0\u5e02\u5834\u8b8a\u5f97\u66f4\u52a0\u5be6\u60e0\u3002\u9019\u6a23\u7684\u4f4e\u9580\u6abb\u9032\u5165\u5c0d\u65bc\u5e0c\u671b\u5efa\u7acb\u5168\u7403\u5f71\u97ff\u529b\u7684\u5c0f\u4f01\u696d\u6216\u65b0\u5275\u516c\u53f8\u5c24\u5176\u6709\u5229\u3002<\/p>\n\n\n\n<p><strong>\u900f\u904e\u900f\u660e\u653f\u7b56\u8207\u9867\u5ba2\u8a55\u8ad6\u589e\u5f37\u9867\u5ba2\u4fe1\u4efb<\/strong> \u4e9e\u99ac\u905c\u7684\u900f\u660e\u653f\u7b56\u548c\u5065\u5168\u7684\u9867\u5ba2\u8a55\u8ad6\u7cfb\u7d71\u70ba\u60a8\u7684\u696d\u52d9\u63d0\u4f9b\u984d\u5916\u7684\u4fe1\u4efb\u57fa\u790e\u3002\u9867\u5ba2\u8a55\u8ad6\u4f5c\u70ba\u793e\u6703\u8b49\u660e\uff0c\u5411\u6f5b\u5728\u8cb7\u5bb6\u4fdd\u8b49\u4e86\u7522\u54c1\u8cea\u91cf\u548c\u670d\u52d9\u53ef\u9760\u6027\u3002\u6b63\u9762\u7684\u8a55\u8ad6\u80fd\u986f\u8457\u63d0\u5347\u696d\u52d9\u7684\u53ef\u4fe1\u5ea6\uff0c\u5438\u5f15\u66f4\u591a\u9867\u5ba2\u3002<\/p>\n\n\n\n<p>\u7e3d\u7d50\u4f86\u8aaa\uff0c\u8a2d\u7acb\u4e9e\u99ac\u905c\u5546\u5e97\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u4e00\u500b\u5177\u6709\u7b56\u7565\u610f\u7fa9\u7684\u5168\u7403\u64f4\u5c55\u7ba1\u9053\uff0c\u7121\u9700\u50b3\u7d71\u7684\u9ad8\u984d\u652f\u51fa\u3002\u5b83\u7d50\u5408\u4e86\u5e02\u5834\u63a5\u89f8\u3001\u5167\u5efa\u884c\u92b7\u548c\u64cd\u4f5c\u5de5\u5177\uff0c\u4ee5\u53ca\u5168\u7403\u6700\u53d7\u4fe1\u4efb\u7684\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u4e4b\u4e00\u7684\u652f\u6301\u3002\u82e5\u60a8\u6b63\u8003\u616e\u5c07\u696d\u52d9\u63a8\u5411\u5168\u7403\u5e02\u5834\uff0c\u4e9e\u99ac\u905c\u6216\u8a31\u6b63\u662f\u60a8\u9700\u8981\u7684\u555f\u52d5\u5e73\u53f0\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:20px;font-style:italic;font-weight:300\"><a href=\"https:\/\/www.aboutamazon.com\/news\/small-business\/amazon-2022-small-business-empowerment-report\" target=\"_blank\" rel=\"noreferrer noopener\">\u7814\u7a76<\/a>\u986f\u793a\uff0c60% \u7684\u5c0f\u4f01\u696d\u5728\u767b\u9678\u4e9e\u99ac\u905c\u7684\u524d\u516d\u500b\u6708\u5167\u92b7\u552e\u984d\u986f\u8457\u589e\u52a0\uff0c\u9019\u5f37\u8abf\u4e86\u8a72\u5e73\u53f0\u5728\u63d0\u5347\u5c0f\u578b\u4f01\u696d\u77e5\u540d\u5ea6\u548c\u92b7\u552e\u65b9\u9762\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5982\u9700\u5728\u8a2d\u7acb\u4e9e\u99ac\u905c\u5546\u5e97\u4e0a\u7372\u5f97\u6307\u5c0e\u6216\u5354\u52a9\uff0c\u6b61\u8fce<a href=\"https:\/\/www.aboutamazon.com\/news\/small-business\/amazon-2022-small-business-empowerment-report\">\u806f\u7e6b\u6211<\/a>\uff0c\u4ee5\u4fbf\u5145\u5206\u5229\u7528\u9019\u4e9b\u512a\u52e2\uff0c\u958b\u59cb\u60a8\u7684\u570b\u969b\u696d\u52d9\u6210\u529f\u4e4b\u65c5\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>\u7d50\u8ad6<\/strong><\/h2>\n\n\n\n<p>\u96a8\u8457\u6211\u5011\u7d50\u675f\u95dc\u65bc\u900f\u904e\u4e9e\u99ac\u905c\u5e73\u53f0\u64f4\u5c55\u5168\u7403\u696d\u52d9\u7684\u8a0e\u8ad6\uff0c\u5f88\u660e\u986f\u5730\uff0c\u9019\u500b\u5e73\u53f0\u63d0\u4f9b\u4e86\u7121\u8207\u502b\u6bd4\u7684\u589e\u9577\u548c\u5e02\u5834\u62d3\u5c55\u6a5f\u6703\u3002\u8a2d\u7acb\u4e9e\u99ac\u905c\u5546\u5e97\u4e0d\u50c5\u80fd\u8b93\u60a8\u63a5\u89f8\u5230\u9f90\u5927\u7684\u570b\u969b\u5ba2\u6236\u7fa4\uff0c\u9084\u80fd\u53d7\u60e0\u65bc\u4e9e\u99ac\u905c\u7a69\u5065\u7684\u57fa\u790e\u8a2d\u65bd\uff0c\u6709\u52a9\u65bc\u7c21\u5316\u71df\u904b\u6d41\u7a0b\u4e26\u63d0\u5347\u60a8\u5728\u5168\u7403\u5e02\u5834\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n\n\n\n<p><strong>\u91cd\u9ede\u56de\u9867<\/strong><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6211\u5011\u6240\u8a0e\u8ad6\u7684\u91cd\u9ede\u6458\u8981\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5168\u7403\u5ba2\u6236\u7fa4<\/strong>\uff1a\u4e9e\u99ac\u905c\u5373\u6642\u9023\u63a5\u60a8\u8207\u5168\u7403\u6578\u767e\u842c\u7684\u5ba2\u6236\uff0c\u70ba\u60a8\u7684\u7522\u54c1\u63d0\u4f9b\u591a\u6a23\u5316\u7684\u5e02\u5834\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u5347\u4fe1\u8b7d<\/strong>\uff1a\u4e9e\u99ac\u905c\u7684\u826f\u597d\u8072\u8b7d\u70ba\u60a8\u7684\u696d\u52d9\u5e36\u4f86\u4fe1\u4efb\uff0c\u63d0\u5347\u5ba2\u6236\u4fe1\u5fc3\uff0c\u4e26\u53ef\u80fd\u63d0\u9ad8\u8f49\u5316\u7387\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u898b\u5ea6\u8207\u884c\u92b7\u5de5\u5177<\/strong>\uff1a\u5229\u7528\u4e9e\u99ac\u905c\u5f37\u5927\u7684\u641c\u7d22\u548c\u884c\u92b7\u5de5\u5177\u4f86\u589e\u52a0\u7522\u54c1\u7684\u66dd\u5149\u5ea6\u4e26\u89f8\u53ca\u5408\u9069\u7684\u76ee\u6a19\u5ba2\u7fa4\u3002<\/li>\n\n\n\n<li><strong>\u9ad8\u6548\u7269\u6d41<\/strong>\uff1a\u900f\u904e\u4e9e\u99ac\u905c\u7269\u6d41 (FBA)\uff0c\u66f4\u6709\u6548\u5730\u8655\u7406\u5f9e\u5132\u5b58\u3001\u904b\u9001\u5230\u5ba2\u6236\u670d\u52d9\u53ca\u9000\u8ca8\u7684\u7269\u6d41\u9700\u6c42\u3002<\/li>\n\n\n\n<li><strong>\u5177\u6210\u672c\u6548\u76ca\u7684\u5168\u7403\u64f4\u5c55<\/strong>\uff1a\u4e9e\u99ac\u905c\u70ba\u9032\u8ecd\u570b\u969b\u5e02\u5834\u63d0\u4f9b\u4e86\u5177\u6210\u672c\u6548\u76ca\u7684\u9014\u5f91\uff0c\u8b93\u60a8\u4ee5\u8f03\u5c11\u7684\u958b\u92b7\u4f86\u64f4\u5c55\u696d\u52d9\u898f\u6a21\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f37\u7684\u4fe1\u4efb<\/strong>\uff1a\u4e9e\u99ac\u905c\u7684\u900f\u660e\u653f\u7b56\u548c\u9867\u5ba2\u8a55\u8ad6\u70ba\u65b0\u9867\u5ba2\u63d0\u4f9b\u6240\u9700\u7684\u4fe1\u4efb\u57fa\u790e\uff0c\u4f7f\u4ed6\u5011\u66f4\u5b89\u5fc3\u5730\u9078\u64c7\u60a8\u7684\u54c1\u724c\u4e26\u9032\u884c\u8cfc\u8cb7\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u64f4\u5c55\u570b\u969b\u696d\u52d9\u53ef\u80fd\u770b\u4f3c\u8271\u9245\uff0c\u4f46\u4e9e\u99ac\u905c\u4f7f\u9019\u500b\u904e\u7a0b\u8b8a\u5f97\u66f4\u52a0\u53ef\u53ca\u4e14\u6613\u65bc\u7ba1\u7406\u3002\u82e5\u60a8\u8003\u616e\u9032\u884c\u5168\u7403\u64f4\u5c55\uff0c\u8a2d\u7acb<a href=\"https:\/\/maketingo.com\/zh-tw\/solutions\/e-commerce-marketing\/store-setup-and-configuration\/\">\u4e9e\u99ac\u905c\u5546\u5e97<\/a>\u6216\u8a31\u662f\u4e00\u500b\u63a8\u52d5\u60a8\u696d\u52d9\u6210\u9577\u7684\u7b56\u7565\u6027\u6b65\u9a5f\u3002\u5225\u932f\u904e\u9019\u500b\u89f8\u53ca\u5168\u7403\u5e02\u5834\u3001\u63a8\u52d5\u696d\u52d9\u589e\u9577\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u9700\u8981\u5354\u52a9\u8a2d\u7acb\u4e9e\u99ac\u905c\u5546\u5e97\u6216\u60f3\u4e86\u89e3\u66f4\u591a\u512a\u5316\u7dda\u4e0a\u696d\u52d9\u7684\u8cc7\u8a0a\uff0c\u96a8\u6642<a href=\"https:\/\/maketingo.com\/zh-tw\/contact\/\">\u8207\u6211\u806f\u7e6b<\/a>\u3002\u6211\u6703\u5728\u60a8\u7684\u5168\u7403\u64f4\u5c55\u4e4b\u65c5\u4e2d\u5354\u52a9\u60a8\u6bcf\u4e00\u6b65\u3002<\/p>\n\n\n\n<p>\u9081\u5411\u900f\u904e\u4e9e\u99ac\u905c\u9032\u884c\u570b\u969b\u92b7\u552e\u7684\u6b65\u4f10\uff0c\u5c07\u70ba\u60a8\u7684\u696d\u52d9\u958b\u555f\u65b0\u7684\u8996\u91ce\u3002\u6e96\u5099\u597d\u63a2\u7d22\u66f4\u591a\u53ef\u80fd\u6027\u4e86\u55ce\uff1f\u8b93\u6211\u5011\u4e00\u8d77\u958b\u59cb\uff0c\u89e3\u9396\u60a8\u5728\u5168\u7403\u5e02\u5834\u4e2d\u7684\u4f01\u696d\u6f5b\u529b\u3002<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\"><strong><strong>Amazon 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class=\"wp-block-list\">\n<li>\u9a57\u8b49\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/li>\n\n\n\n<li>\u63d0\u4f9b\u8eab\u4efd\u8b49\u660e\u6587\u4ef6\uff08\u4f8b\u5982\u8b77\u7167\u3001\u570b\u6c11\u8eab\u5206\u8b49\uff09\u3002<\/li>\n\n\n\n<li>\u5b8c\u6210\u96fb\u8a71\u9a57\u8b49\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8a2d\u7acb\u60a8\u7684 Amazon \u5546\u5e97<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9078\u64c7\u60a8\u7684\u5546\u5e97\u540d\u7a31\u3002<\/li>\n\n\n\n<li>\u81ea\u8a02\u5546\u5e97\u4f48\u5c40\u548c\u8a2d\u8a08\u3002<\/li>\n\n\n\n<li>\u6dfb\u52a0\u60a8\u7684\u5546\u696d\u6a19\u8a8c\u548c\u54c1\u724c\u5143\u7d20\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7522\u54c1\u4e0a\u67b6\u8a2d\u7f6e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6536\u96c6\u7522\u54c1\u8cc7\u8a0a\uff0c\u5305\u62ec\u63cf\u8ff0\u3001\u898f\u683c\u548c SKU 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class=\"wp-block-list\">\n<li>\u7814\u7a76\u7af6\u722d\u8005\u7684\u50f9\u683c\u3002<\/li>\n\n\n\n<li>\u6839\u64da\u6210\u672c\u3001\u8cbb\u7528\u548c\u9810\u671f\u5229\u6f64\u7387\u4f86\u5236\u5b9a\u5b9a\u50f9\u7b56\u7565\u3002<\/li>\n\n\n\n<li>\u8003\u616e\u4f7f\u7528\u81ea\u52d5\u5b9a\u50f9\u5de5\u5177\uff08\u5982\u679c\u6709\u63d0\u4f9b\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5eab\u5b58\u7ba1\u7406<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6c7a\u5b9a\u60a8\u7684\u5eab\u5b58\u7ba1\u7406\u65b9\u6cd5\uff08\u4f8b\u5982\uff0c\u81ea\u884c\u7ba1\u7406\u6216\u7531 Amazon FBA \u4ee3\u70ba\u5c65\u7d04\uff09\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u4f7f\u7528 FBA\uff0c\u5c07\u60a8\u7684\u5eab\u5b58\u767c\u9001\u5230 Amazon \u7684\u5c65\u7d04\u4e2d\u5fc3\u3002<\/li>\n\n\n\n<li>\u8a2d\u7f6e\u5eab\u5b58\u8ffd\u8e64\u548c\u7ba1\u7406\u5de5\u5177\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u904b\u8f38\u9078\u9805\u8a2d\u7f6e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9078\u64c7\u60a8\u7684\u904b\u8f38\u65b9\u5f0f\uff08\u4f8b\u5982 FBA\uff0c\u8ce3\u5bb6\u81ea\u884c\u914d\u9001 (FBM)\uff09\u3002<\/li>\n\n\n\n<li>\u8a2d\u7f6e\u904b\u8cbb\u548c\u653f\u7b56\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u92b7\u552e\u5168\u7403\uff0c\u78ba\u4fdd\u570b\u969b\u904b\u8f38\u9078\u9805\u6e05\u6670\u660e\u78ba\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4ed8\u6b3e\u8207\u7a05\u52d9\u8a2d\u7f6e<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u4f9b\u4e26\u9a57\u8b49\u60a8\u7684\u9280\u884c\u5e33\u6236\u8cc7\u8a0a\u3002<\/li>\n\n\n\n<li>\u8a2d\u7f6e\u60a8\u7684\u7a05\u52d9\u8cc7\u8a0a\u4e26\u5728\u5e33\u6236\u4e2d\u914d\u7f6e\u7a05\u52d9\u8a2d\u7f6e\u3002<\/li>\n\n\n\n<li>\u4e86\u89e3\u4e26\u7ba1\u7406\u9069\u7528\u65bc\u570b\u969b\u92b7\u552e\u7684 VAT\u3001GST \u6216\u5176\u4ed6\u76f8\u95dc\u7a05\u8cbb\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u884c\u92b7\u8207\u4fc3\u92b7<\/strong><\/p>\n\n\n\n<ul 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